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The AC can finally take five, the group chats are making plans again, and suddenly the weekends are getting booked up fast. Dinner turns into drinks, brunch becomes an all-day situation, and there’s always one more stop before home. Social season is officially back, and your makeup needs to keep up.
This October, e.l.f. Cosmetics is launching the products to match. NEW Soft Glam Bronzer and Blush Sticks bring buttery colour and sun-kissed warmth. NEW Main Stain Lip Marker is made to stick around, and the NEW Power Grip Rosé Setting Spray gives it all some serious staying power. Add Soft Glam Foundation, Sheer For It Blush Tint and the Cream Blush and Bronzer Duo Brush into the mix, and you’re e.l.f.ing ready for anything. When the plans are doing the most, your makeup doesn’t have to.
NEW e.l.f. Soft Glam Cream Bronzer
You’ll want to stick around for this one
One of e.l.f.’s latest launches, the Soft Glam Cream Bronzer Stick keeps summer’s glow going long after the tan has faded. The buttery cream formula glides on and melts into skin for a soft, sculpted warmth that looks like it came from a weekend away, not a stick.
Infused with 2% shea butter to help moisturise and 1% sunflower seed oil to help nourish skin, giving you a sculpted glow with a diffused satin finish. Sweep it along the cheekbones, temples and jawline, then build the warmth or keep it soft. Available in eight e.l.f.ing gorgeous shades, the twist-up stick fits into any clutch and is always ready for one more touch-up before the next stop.
Available in 8 shades at Sephora Middle East
Price: AED 35
Shades:
- Deep
- Deep/Rich
- Fair
- Light/Medium
- Medium
- Medium/Tan
- Tan
- Tan/Deep
NEW e.l.f. Soft Glam Cream Blush
Soft launch, meet soft flush. If the bronzer brings the warmth, the NEW Soft Glam Blush Stick brings the personality. It’s another of this month’s launches, adding a pop of colour that looks like you’ve just walked in from somewhere fun.
With seven shades, from the soft pink of Pink On It to the cherry red of Heat Check, there’s a flush for every plan. Swipe onto the cheeks, tap in with the Cream Blush & Bronzer Duo Brush, and keep it subtle for brunch or layer it up for later. Made with the same nourishing formula as the bronzer, infused with 2% shea butter and 1% sunflower seed oil, it melts into a dreamy satin finish that makes looking put together feel e.l.f.fortless.
Available in 7 shades at Sephora Middle East
Price: AED 35
Shades:
- Pink On It
- Cinna-mood
- Gumball
- Heat Check
- Melon-Drama
- Muted Mauve
- Plum Intended
NEW e.l.f. Cream Blush & Bronzer Duo Brush
Blush and bronze with one brush, zero time to waste
When the group chat says “leaving in five” this is the brush to reach for. The Cream Blush & Bronzer Duo Brush is a curved, dual-ended brush designed to build, blend and layer cream formulas into a soft, seamless glow.
The narrower end taps blush precisely onto the cheeks, while the wider end sweeps and diffuses bronzer, bringing the whole look together in a few quick strokes. The cheek-hugging shape keeps everything blended and natural-looking, even when getting ready is happening against the clock.
Available at Sephora Middle East
Price: AED 45
e
l.f. Soft Glam Satin Foundation
With social season moving outside again, start with a base that knows how to keep things just right. Soft Glam Foundation hits just the spot between full beat and barely there, delivering long-lasting, medium buildable coverage with a smooth satin finish.
Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts, the breathable, non-comedogenic formula won’t clog pores or leave skin looking cakey. Available in 36 shades and suitable for dry, oily and combination skin, Soft Glam Foundation is made to bring soft glam to every face at the table.
Available in 36 shades at Sephora Middle East
Price: AED 40
NEW e.l.f. Main Stain Lip Marker
Dinner turns into drinks, and your lip colour needs to come along for the ride. Meet your main stain. The NEW Main Stain Lip Marker is a goof-proof, life-proof lip stain marker that lines, contours, and fills lips with high-pigment, buildable colour and a natural-looking finish.
The multi-use felt tip makes it easy as e.l.f. to sculpt and shade: line and define with the thin side, then flip to the wide side to fill in and dab to blend. The transfer-resistant colour stays on your lips and off your glass, with no touch-ups needed from the first toast to dessert. Layer to build intensity, or top with a gloss for an after-dark finish.
Available in eight shades at Sephora Middle East
Price: AED 30
Shades:
- Balletcore
- Beigebait
- Chai Me
- Gone Garnet
- Hotvine
- Mauvelous
- Molten Chocolate
- Rose Macaron
e.l.f. Sheer For It Blush Lip & Cheek Tint
Cheeks, lips, done
Sheer For It Blush Lip & Cheek Tint is the multitasker social season ordered, with a hydrating, watery texture that blends and builds into a dreamy sheer wash of colour with a naturally flushed finish.
Infused with hyaluronic acid to help hydrate skin and lips, the trasnsfer-resistant forumla leaves behind a long-lasting stain that keeps the colour looking fresh. Swipe it onto cheeks, dab it onto lips, layer it up if the mood changes. One tint doing two jobs and looking this good? We’re sheer for it.
Available in nine shades at Sephora Middle East
Price: AED 30
Shades:
- Cherry Cola
- Plum Up
- Orange Crush
- Left on Red
- Pink Positive
- NEW Shade! Mauve Actually
- NEW Shade! Burgun-Did That
- NEW Shade! Maple Latte
- NEW Shade! So Petal
NEW e.l.f. Power Grip Rosé Setting Spray
The last step before the first plan. Launching this October, the NEW Power Grip Rosé Setting Spray sets makeup for long-lasting wear while giving skin a subtle, glistening rosy glow. The refreshingly fine bi-phase mist feels light weight, non-sticky and non-greasy so the glam stays put without feeling like it.
Infused with illuminating pink pearl for luminosity, 2% niacinamide to help brighten the look of skin, 5% aloe to help hydrate, and rose water, the fragrance-free fomula brings a little skincare energy to every spritz. Shake to activate both phases, then mist before makeup to prep and after to set. Your look is locked in. The rest of the night can stay spontaneous.
Available at Sephora Middle East
Price: AED 55
e.l.f. Cosmetics is available across the region exclusively at Sephora Middle East, bringing its high-quality, accessible beauty essentials to every eye, lip, and face.
About e.l.f. Cosmetics
e
l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.