Youth sports is a $64 billion industry on track to hit $114 billion by 2032, and UK parents already spend about $935 a year per child on school clubs, but most academies still measure success in goals and trophies. GMNSM wants to change that by selecting 10 sports academies worldwide to adopt its Development System, which trains character alongside athletic skill and gives coaches data on how each child is growing.
Dubai, UAE – November 12, 2026 – GMNSM, a Dubai-born sports and child development club running 11 academies worldwide, has opened applications for its first international Founding Partner Programme. Ten children’s sports academies will be selected to adopt the GMNSM Development System, a ready-to-run framework designed to help them go beyond athletic instruction. It turns everyday training into lessons in confidence, resilience, leadership and critical thinking.
GMNSM’s core methodology, the Power Loop, adds only 5-8 minutes to a regular class, building on existing sessions instead of requiring new classes, specialists or facilities. It is built around the Six Developmental Powers:
- Confidence: the ability to take action in unfamiliar or challenging situations.
- Leadership & Responsibility: taking ownership of one’s role and contributing to a team.
- Resilience: recovering from mistakes and continuing after setbacks.
- Self-Mastery: recognising emotions and impulses and managing one’s response.
- Social Intelligence: understanding others and navigating social interactions.
- Thinking: evaluating choices, considering consequences and adapting to new information.
In practice, a coach working on resilience might set an exercise that has children try again after a mistake, while a leadership session could give them responsibility for a team task.
Each session follows a structured process: a short introduction to the developmental quality, a purposefully designed sporting activity, real-time feedback from the coach, a brief group reflection, and an individual progress mark in the child’s Hero Journal. This approach also gives parents a clearer understanding of what skills their children are developing beyond traditional sporting milestones such as belts and medals.
“Sport has always been about more than physical performance,” says Andrej Kuprejev, Founder of GMNSM. “Each training session gives children the opportunity to develop qualities that will stay with them long after the training. We want to help academies make this process more intentional, consistent, and visible – both to children and to their parents.”
An AI assistant in every coach’s corner
As part of the Development System GMNSM also offers access to Allim.ai, an in-house AI-powered lesson audit platform. The platform checks whether the material taught in a session aligns with the academy’s stated methodology and teaching materials.
Supporting academies, coaches, and parents
Designed for operators of martial arts, gymnastics, football, and children’s fitness academies, participating partners will receive a ready-to-use toolkit, including:
- A ready-to-use developmental curriculum and integrated session cards.
- The Hero Journal, helping children track their progress and achievements.
- A motivation and recognition system built around individual milestones.
- Access to the GMNSM coaching academy, with practical training and provisional certification for participating coaches.
- Parent communication materials and regular progress updates.
The system helps kids’ sports academies stand out, show parents what their programmes are worth, and keep the experience consistent across coaches and locations.
10 Founding Partner Academies: an international founding cohort
GMNSM will select 10 Founding Partner Academies: five fully sponsored, five paid on preferential terms. Academies with at least 50 active students, two or more coaches and an established training programme can apply from 1 to 30 November 2026. Once applications are finalised, the selection process will take place from 1 to 14 December, followed by coach training and partner onboarding during the second half of December. The programme officially launches on 1 January 2027, and academies will roll it out in their first training sessions of the new year.
Apply now by visiting the official website https://gmnsm.com/ or https://gmnsm.academy/.
About GMNSM
GMNSM is a Dubai-founded martial arts and holistic child development academy operating across the GCC and, soon, Europe. Offering kids’ classes (Brazilian Jiu-Jitsu, Judo, and Gymnastics) from age two, adult martial arts training, camps, and competitions, GMNSM combines sport with soft-skills education to support the holistic development of the next generation. GMNSM is the master licensee for the PSG Academy Judo programme globally, in partnership with Paris Saint-Germain.