Browsing: Marketing

 Boopin, the UAE-founded independent, digital-first integrated marketing agency, is marking its 15th year in business by reflecting on its evolution and the role agencies will play in helping organisations navigate… The post Boopin Marks 15 Years of Growth and Looks Ahead to the Future of Integrated Marketing appeared first on Web-Release.

Alteryx, Inc., an AI-ready data and analytics company, today announced that it has been recognized by Snowflake, the AI Data Cloud company, as a leader in the analytics and measurement… The post Alteryx Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report appeared first on Web-Release.

Unifonic, an AI-native customer engagement platform purpose-built for enterprises and public sector organizations across emerging markets, today announced the acquisition of Segmentify, a leading AI personalization and behavioral intelligence platform… The post Unifonic acquires Segmentify to pioneer agentic marketing across MENA appeared first on Web-Release.

Generative Engine Optimization (GEO) is becoming the next major shift in digital marketing because the way people search for information is rapidly changing. According to Sharad Agarwal, CEO of Cyber… The post Why GEO is the Next Big Thing? appeared first on Web-Release.

Marketers who adapt their customer discovery strategy for AI-intermediated search and commerce will own the next decade of customer acquisition. A little more than a year ago, Bain & Company… The post Your Next Customer Will Find You Using AI. Now What? – Bain & Company appeared first on Web-Release.

AI tools are transforming the way individuals and businesses work by dramatically boosting productivity. AI can quickly analyze large volumes of data and uncover patterns that humans might miss. This helps businesses and individuals make smarter, data-driven decisions, whether it’s predicting customer behavior, optimizing marketing campaigns, or improving operations. According to Sharad Agarwal, CEO of […] The post TheBlueWhale.ai announces new course ‘Top 12 AI Tools to Boost Your Productivity’. appeared first on Web-Release.

Panasonic Marketing Middle East & Africa (PMMAF) announced the launch of three new garment steamer models in the region, designed in line with Panasonic’s core values of convenience, safety, and durability to meet the evolving needs of modern urban households. The new range includes the NI-GWF250, a premium upright garment steamer that comes with an […] The post Panasonic Expands Garment Care Solutions This Ramadan with Three New Launches appeared first on Web-Release.

ROSA eSolutions, a Toronto-based digital marketing firm with regional operations in the UAE, has announced a major expansion of its AI-driven solutions portfolio, responding to accelerating demand for intelligent, performance-led digital strategies across the region. The expansion reflects a shift in how organizations approach digital visibility, audience engagement and brand credibility, as artificial intelligence increasingly […] The post ROSA eSolutions Expands AI-Led Solutions to Meet Growing Demand for Data-Driven Digital Performance in the UAE appeared first on Web-Release.

Nearly half of the technology marketers and communication professionals across the UAE and Saudi Arabia believe AI is enhancing efficiency but that creativity, storytelling, and cultural understanding remain the true differentiators in an increasingly competitive digital landscape. That is just one of the takeaways from a new survey conducted by Action Global Communications in partnership […] The post In the age of AI, creativity and strategic storytelling remain key for Gulf marketers and communication specialists appeared first on Web-Release.

As part of its ongoing commitment to road safety, TotalEnergies Marketing Lebanon, in collaboration with the Lebanese International Road Safety Academy (LIRSA), has successfully implemented key road safety enhancements at the entrance of Collège de la Sainte Famille Française – Fanar. The safety enhancements implemented were ideas presented by the school students at the TotalEnergies’ […] The post TotalEnergies Marketing Lebanon Enhances Road Safety Near Collège de la Sainte Famille Française – Fanar appeared first on Web-Release.