Tradeling, the region’s leading digital commerce ecosystem, has signed a Memorandum of Understanding (MoU) with Yango Ads, the ad tech division of Yango Group, to accelerate the development of next-generation retail media and AdTech solutions for both business and individual buyers across the Middle East. The agreement creates a joint framework to explore commercial opportunities […] The post Tradeling and Yango Ads sign MoU to advance digital advertising and retail media innovation in the UAE appeared first on Web-Release.

    In partnership with Publicis Groupe Middle East and Ipsos, Snapchat conducted research in Saudi Arabia to understand what creators want from social platforms, brands, and their followers. The study explored how creators view the different platforms they create on, the tools they use, what they seek in brand partnerships, and how they perceive their audiences. […] The post Snapchat and Publicis Groupe Unveil New Research on What Creators Want appeared first on Web-Release.