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ONE/SIZE, the globally celebrated makeup brand founded by beauty visionary Patrick Starrr, announces its official debut at Sephora Middle East, marking an exciting new chapter in the brand’s international expansion. Sephora Middle East will be launching the brand exclusively, with its bold, performance-driven essentials available online and in selected stores across the region starting 7th May, 2026.
This highly anticipated entry into the Middle East reflects ONE/SIZE’s continued global growth and celebrates a region renowned for its fearless approach to beauty, self-expression, and artistry. The launch will introduce some of the brand’s most iconic and viral products, including the On ‘Til Dawn Mattifying Waterproof Setting Spray, Ultimate Blurring Setting Powder, Oil Sucker Liquid Blotting Paper Spray, and a curated selection of complexionperfecting and statement-making essentials designed for all.
“Expanding ONE/SIZE into all 92 Sephora doors in the Middle East is such an exciting new chapter in our global journey. Our expansion reinforces our commitment to delivering highperformance beauty to a diverse and growing community worldwide. As ONE/SIZE scales with care and intention in the region, we’re excited to build connections with consumers through our hero products in the setting spray, setting powder, and primer categories that we hope they will love as much as we do. – Juliette Tang, President of ONE/SIZE Beauty.
Since its inception, ONE/SIZE has quickly become a standout name in prestige beauty, known for its inclusive ethos, high-performance formulas, and unapologetically bold approach to makeup. The brand has built a loyal global community, with hero products achieving viral status and the On ‘Til Dawn Mattifying Waterproof Setting Spray being ranked as the top-selling makeup SKU and setting spray at Sephora in the United States (Based on total U.S. net sales of ONE/SIZE’s On ‘Til Dawn Setting Spray among all makeup SKUs from October 1, 2025 through March 31, 2026. Source: YipitData, Retailers: US Sephora, Ulta, Walmart, Target, Amazon, Macy’s, and Nordstrom.)
The partnership between ONE/SIZE and Sephora Middle East is grounded in a shared commitment to innovation, inclusivity, and delivering a best-in-class beauty experience. As a leading destination for prestige beauty, Sephora Middle East is known for bringing globally sought-after brands to the region, making it the perfect partner for ONE/SIZE’s regional debut.
“Launching ONE/SIZE Beauty in the Middle East marks an exciting addition to our portfolio, centered on high-performance, results-driven essentials. At the heart of the launch is the brand’s hero setting spray, engineered for long-lasting wear, strong hold, and a flawless finish in demanding climates. Our promise to our customers is simple: to bring them best-inclass products that perform, last, thoughtfully curated to meet the unique needs of our region and empower them to express themselves with confidence every day.” Hasmik Panossian, Managing Director of Sephora Middle East
With its launch in the Middle East, ONE/SIZE continues its mission to redefine beauty standards and empower self-expression for all, expanding its global footprint while staying true to the inclusive values and vibrant community that define the brand.