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Alrajhi Bank and flyadeal, Saudia Group’s fast-growing low-cost carrier and one of the largest low-cost airlines in the GCC, today announced a strategic partnership that integrates the bank’s popular Mokafaa loyalty programme into the flyadeal booking experience.
Mokafaa members can now earn points on every eligible flight booked through the flyadeal website and mobile app and redeem accumulated points directly toward the cost of their tickets. The collaboration expands the ways flyadeal customers can unlock extra value on their journeys while connecting the airline with one of the Kingdom’s largest and most engaged customer bases.
The partnership also strengthens flyadeal’s commitment to providing greater value to its customers, while connecting the airline with Alrajhi Bank’s extensive Mokafaa membership base and creating new opportunities to engage passengers across Saudi Arabia.
“We are delighted to partner with Al Rajhi Bank and bring Mokafaa into the flyadeal experience. Our customers can now earn and redeem Mokafaa points seamlessly across our booking channels, whether on our website or app, so every journey with flyadeal delivers more value. This partnership reflects our commitment to putting customers at the centre of everything we do, and as we expand our network across Saudi Arabia and beyond, integrations such as this ensure our digital experience keeps pace with what today’s travellers value most.”
Mohannad Salman AlSalmi, Chief Information Officer, flyadeal
Alrajhi Bank also welcomed the partnership, highlighting its value for customers and the added benefits it brings to members of the Mokafaa loyalty programme.
“The partnership with flyadeal, one of the leading national airlines, embodies the bank’s commitment to fulfilling customer needs beyond their expectations by transforming their journeys into tangible value that enhances the customer experience. We will continue to expand the Mokafaa partner network with top brands across various sectors.”
Mr
Saed Baseet, Chief of Marketing and Customer Experience, Alrajhi Bank
Mokafaa is the largest loyalty programme in Saudi Arabia’s banking sector, both by number of customers and total value of rewards granted. The programme also boasts an extensive partner network, currently comprising more than 450 partner brands across over 30,000 physical locations throughout the Kingdom. Customers can also use their Mokafaa points as a convenient payment method, either through their mobile number registered with the programme or via partners’ websites and apps.
flyadeal continues to expand its network while enhancing the overall customer experience through a range of products and services designed around customer choice. The airline offers flexible fare options, a seamless digital booking experience through its website and mobile app, and a growing portfolio of travel services that provide customers with greater convenience and flexibility. With a fast-expanding fleet, flyadeal continues to strengthen connectivity across Saudi Arabia and beyond, making air travel more accessible for a wider range of travellers.