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SHEGLAM’s much-loved Liquid Family just welcomed a new member. With its new SHEGLAM Hideaway Full-Coverage Concealer, the cult brand sets out to cover tired eyes, the surprise breakout, redness and dullness in one creamy, flexible formula that pairs serious, colour-correcting coverage with skin-conditioning ingredients. It is full coverage that behaves like skincare, looking after the complexion underneath even as it conceals.
The Hideaway Full-Coverage Concealer’s liquid formula delivers high-impact payoff with a smooth, fresh finish that feels comfortable from the first swipe and stays that way through long days, late nights and every plan in between.
At first touch, the concealer melts into the skin with a creamy, dewy texture that feels more like skincare than traditional full coverage. Made with nourishing shea butter, jojoba seed oil and macadamia seed oil, it glides on smoothly and flexes with the skin rather than sitting heavily on top. No tightness, cracking, nor cakey lines creeping in my lunch.
The formula is also built for lasting hydration
Infused with sodium hyaluronate, glycerin and other skin-loving ingredients, the SHEGLAM Hideaway Full-Coverage Concealer helps support the skin barrier and keep moisture locked in, so coverage looks soft, fresh and seamless. Caffeine and niacinamide work together to help brighten the under-eye area and soften the look of dullness, leaving the complexion looking more even and naturally radiant. For drier skin types that usually cannot handle full-coverage concealer, this one delivers a true win in a tube.
The Hideaway Full-Coverage Concealer launches in a generous shade line-up made to conceal, brighten, sculpt and colour-correct with ease. The skin-tone range moves from the lightest Linen, Buttercream and Fair, through Nude, Warm Vanilla and Golden, before deepening into Almond, Chestnut, Nutmeg and Sepia.
For targeted colour correction, the collection also includes four smart shade fixers, each made for a specific complexion concern. Pink revives tired-looking, lacklustre skin, making it the pick-me-up for early starts, post-flight dullness or any day the complexion needs a wash of healthy radiance. Lavender and Periwinkle help neutralise yellow or sallow tones, ideal for skin that looks washed out or fatigued and needs a fresher, more awake finish – Lavender for lighter skin tones, Periwinkle for medium to deep. And Matcha counters visible redness, a go-to for calming the look of blemishes, irritation or flushed, rosacea-prone areas.
SHEGLAM was built on the idea that high-quality beauty should be accessible, not aspirational. The Hideaway Full-Coverage Concealer delivers that promise in a tube with serious coverage, skincare benefits and a finish that looks like flawless skin on its best day.