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At Benefit Cosmetics, we don’t just follow brow trends… we define them. As the #1 brow brand in the world, precision isn’t new to us — it’s in our DNA. And since 2016, one icon has led the way: Precisely, My Brow Pencil.
Now, with the arrival of Precisely, My Brow Detailer and Precisely, My Brow Wax, the family is officially complete. Three high-performing essentials, one shared mission: delivering effortless precision, total control and brows that look exactly how you want them to.
THE ICON THAT STARTED IT ALL
Precisely, My Brow Pencil
Is it wrong to be obsessed? Maybe… if it’s in a thriller-movie kind of way. But when it comes to brows? Fully justified.
This cult-favorite pencil creates natural-looking, hair-like strokes that define and shape with ease — and yes, it’s our #1 bestseller for a reason.
· 12 shades for the perfect match
· Waterproof & smudge-proof
· Ultra-fine tip for precise definition
How to use?
Apply using light, short strokes, then blend with the spoolie for a soft, seamless finish.
FOR THE DETAIL-OBSESSED
Precisely, My Brow Detailer
Calling all perfectionists. This is precision on another level. With a teeny-tiny 0.8 mm tip, this detailer draws ultra-fine, crisp lines to mimic real brow hairs — perfect for filling sparse areas and refining your shape.
· 6 shades
· Creamy-smooth texture with controlled glide
· Buildable, blendable & natural-looking
How to use?
Twist up until the tip is level with the protective tubing (and stop right there). Apply with light strokes, then blend.
THE FINISHING TOUCH
Precisely, My Brow Wax
Fluff it, feather it, fix it. This is where definition meets dimension. This flexible wax texturizes, sculpts and sets brows while adding rich, natural-looking color, for a fuller, lifted finish that lasts.
· 12 shades
· 12-hour longwear
· Flake-free, crunch-free, reworkable hold
Infused with:
· Candelilla Wax to enhance flexibility
· Jojoba Seed Oil to condition
· Shea Butter for a creamy, nourishing texture
How to use?
Brush through brows using short, upward strokes with the flat side, then sculpt with the domed side.
HOW TO WEAR IT (YOUR WAY)
The Duo: Pencil + Detailer
Outline and define with Precisely, My Brow Pencil, then layer in ultra-fine strokes with the Detailer for a multidimensional, ultra-precise finish.
The Sculpt: Pencil + Wax
Fill and shape with the Pencil, then lock it in with the Wax for full, sculpted, natural-looking brows.
The Full Routine: Pencil + Detailer + Wax
Start with the Pencil to define, refine with the Detailer, and finish with the Wax to set, sculpt and elevate your brow look to its most precise form.
BROWS, BUT MAKE THEM PRECISELY YOURS
Whether you’re going soft and natural or bold and sculpted, the Precisely My Brow family gives you the tools to do it your way, with confidence, control and just the right amount of obsession.
Because when it comes to brows… close enough simply doesn’t cut it.
The Precisely My Brow collection is available at all Benefit Cosmetics boutiques, online at Sephora, and in Sephora stores across the region.