2
Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has announced its continued sponsorship as the Official Automotive Partner of the 5th edition of Abu Dhabi Summer Sports (ADSS) 2026. This marks the third consecutive year that Al Masaood Automobiles has partnered with the event, reaffirming its commitment to supporting active lifestyles and community engagement across the capital.
Organised by the Abu Dhabi Sports Council in collaboration with ADNEC Group, ADSS 2026 will run until 23 August across two premier venues: ADNEC Abu Dhabi and Al Ain Centre. The event brings together sports enthusiasts, families, and fitness communities across a wide range of activities designed to inspire participation at every level.
As returning Official Automotive Partner, Al Masaood Automobiles will host dedicated display spaces at the event, featuring three of Nissan’s capable and popular models. The Nissan Patrol Pro-4X leads the line-up, bringing the off-road credentials and rugged performance of Nissan’s most iconic nameplate in its most capable specification. Alongside it, the Nissan Pathfinder offers families a spacious and versatile SUV, while the Nissan X-Trail brings practical efficiency and comfort to everyday driving.
Adding to the excitement, ADSS 2026 will feature a Nissan Magnite raffle, giving one lucky attendee the chance to drive away in the Nissan Magnite, a bold and stylish compact SUV that combines everyday practicality with one of the best tech-to-value packages in the compact SUV segment.
Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: “Returning to Abu Dhabi Summer Sports for the third consecutive year is something we take pride in. This event brings together thousands of people who share a passion for sport and an active lifestyle, and that is a community we genuinely want to be part of. Our support for initiatives like ADSS reflects a long-standing commitment to the people of Abu Dhabi and to the broader vision of making this city a leading destination for sport and wellness.”
This partnership reflects Al Masaood Automobiles’ ongoing commitment to its Sports and Youth CSR pillar, through which the company supports community wellbeing and encourages active living across Abu Dhabi. The return to ADSS for a third consecutive year underlines the strength of the relationship with the Abu Dhabi Sports Council and the value both parties place on connecting with the capital’s growing sports community.