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Dubai, UAE, 6 October 2026- IHG Hotels at Dubai Festival City is marking Breast Cancer Awareness Month with pink-themed initiatives at Belgian Café, CHOIX and Pierre’s TT throughout October. Proceeds will go towards an event for breast cancer survivors in collaboration with Brest Friends, bringing a community focus to the month’s activities.
Taking place across Crowne Plaza Dubai Festival City and InterContinental Dubai Festival City, the initiatives invite guests to participate through specially created patisserie and themed gatherings.
Thomas Schmelter, Area General Manager, IHG – Dubai Festival City & Area General Manager, IHG – Luxury & Lifestyle UAE, said: “Hospitality is about bringing people together, and this October we are extending that spirit to support breast cancer survivors. Through these initiatives, we aim to involve our guests and colleagues in a shared effort, with proceeds helping to make an event for survivors possible in collaboration with Brest Friends. We hope the gathering will offer an opportunity for connection, shared experiences and mutual support.”
The Pink Code at Belgian Café
Belgian Café at Crowne Plaza Dubai Festival City is taking part with The Pink Code every Tuesday throughout October. Guests are invited to gather with friends for pink-themed evenings in support of the initiative. For reservations, email [email protected] or call +971 4 701 1127.
CHOIX Goes Pink
CHOIX at InterContinental Dubai Festival City is marking the occasion with a selection of pink patisserie available throughout October.
The featured creation, Velour Framboises, combines crisp spéculoos, vanilla mousse and almond dacquoise, layered with raspberry ganache and raspberry jelly and finished with fresh raspberries. Delicate pink macarons, created especially for the occasion, complete the selection.
Pink October at Pierre’s TT and Vista Lounge
Pierre’s TT and Vista Lounge at InterContinental Dubai Festival City will also participate throughout October, joining Belgian Café and CHOIX in marking Breast Cancer Awareness Month. Proceeds from the initiatives will go towards an event for breast cancer survivors in collaboration with Brest Friends.