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As football excitement officially sweeps across the Middle East and Africa, LG Electronics has launched a dynamic three-month campaign aimed at transforming living rooms into vibrant, stadium-like environments. Running until the end of July, the initiative brings fans closer to the heart of the action than ever before, combining the smart and seamless streaming capabilities of LG’s webOS platform with LG’s leading OLED and QNED displays.
To bring the excitement closer to football fans in the Gulf and the wider region, LG has partnered with two of the most prominent and respected figures in Arab football: legendary Egyptian defender Wael Gomaa and renowned sports commentator Hafid Derradji. Together, they will lead a comprehensive campaign across multiple platforms showcasing the capabilities of LG TVs in delivering unforgettable group viewing experiences for families and friends.
Recognizing the Middle East’s unique passion for football, LG’s partnership with football legends aims to showcase the capabilities of its home entertainment system in uniting fans through superior clarity and a unique experience. Viewers will enjoy seamless streaming via the Oh La La webOS operating system, where every pass, goal, and crucial decision is captured with pinpoint accuracy via VAR, stadium-quality images are delivered with the Ole Ole OLED display, and tactical precision is enhanced with the Tiki Taka QNED display.
Smooth streaming and continuous excitement with the webOS platform
The campaign, along with rich visuals, focuses on the smart and easy-to-use features of LG’s webOS platform, giving viewers an amazing experience that will greatly impress them with the webOS system, while Hafid Derradji’s distinctive, enthusiastic commentary style will highlight a smarter way to watch.
LG’s webOS operating system is designed to make every matchday a seamless and enjoyable experience, allowing fans to gather their favorite teams and leagues through a single, integrated sports portal. Fans receive instant alerts about matches, live broadcast times, and scores before, during, and after the game, along with access to their favorite live streams. Whether using screen mirroring to mirror smartphone content to the big screen or enjoying a wide range of live streaming content, the webOS platform provides a unified and user-friendly hub that ensures fans never miss a moment.
Elevating the Stadium Viewing Experience
The campaign focuses on the exceptional picture quality offered by LG’s premium TV range. The Ole Ole OLED display captures the thrill of the game for fans of fast-paced action. LG’s OLED TVs feature self-lighting pixels and near-instantaneous response, ensuring crystal-clear motion without any blur, making every fast shot and every run look incredibly realistic.
For fans of fluid, strategic gameplay, the Tiki Taka QNED TVs perfectly capture the essence of this sport. These LG TVs utilize advanced color reproduction technologies to deliver vibrant, stadium-quality colors on ultra-large screens, ensuring the game looks as natural from your living room as it does from the VIP section.
A cultural movement aimed at football fans
As part of the launch, the campaign will feature stunning creative content from across the region. Hafid Derradji will lend his signature style and brilliant commentary, while Wael Gomaa’s tactical insights will help fans appreciate the beauty of the game in breathtaking 4K detail.
We invite all football fans in the Middle East and Africa to follow the campaign and explore the capabilities of LG’s webOS, OLED TVs, and QNED, and upgrade their home viewing systems in preparation for the season’s biggest matches. For more information about LG’s enhanced sports TV lineup, please visit: LG Levant | webOS Entertainment