KAYALI marks its first-ever participation at MOTB Festival with a dynamic, multi-sensory KAYALI Café pop-up experience at Dubai Design District (D3), running from January 1–11, 2026.
“This year’s MOTB moment is more than a pop-up, it is a manifestation. Bringing the KAYALI Café to life in Dubai, where so much of my journey has unfolded, feels profoundly full circle. This experience celebrates gourmand fragrance, creative freedom, and human connection, opening the doors to an immersive KAYALI universe that is playful, indulgent, and alive with magic.” says Mona Kattan, Founder and CEO of KAYALI.
Designed as a playground for fragrance discovery, the activation <a href="https://menainsights.com/superchat-unveils-shop-anything-and-brings-the-uae-closer-to-living-daily-life-through-one-conversation-2/”>brings KAYALI’s signature philosophy of layering, and self-expression to life, inviting guests to explore scent in a way that is intuitive, joyful, and entirely their own.
Guests will be guided through curated layering moments, discover KAYALI’s full fragrance portfolio, and engage with interactive touchpoints throughout the space, including a custom KAYALI claw machine, seamless QR-enabled shopping, and exclusive sampling experience designed to spark curiosity.
Adding a sensorial refresh to the journey, the KAYALI Freedom x Saddle drinks return exclusively at MOTB Festival. Following a successful partnership with Saddle, one of Dubai’s most loved homegrown cafés, to celebrate the launch of KAYALI’s Freedom Collection in November 2025, the much-loved drinks from the menu make a comeback, extending the Freedom story beyond fragrance in a playful, feel-good way.