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Makeup lovers rejoice. Sephora Middle East will introduce M·A·C Cosmetics to its curated portfolio. The iconic professional beauty brand renowned for its high-performance products such as the all-inclusive Studio Fix Fluid SPF 15 to the rich blue-red Retro Matte Lipstick in Ruby Woo, will soon be easier than ever to shop. Starting May 1st, 2026, it will be available through the Middle East’s largest beauty retailer, Sephora.
M·A·C Cosmetics will officially launch online at sephora.me and across 50 Sephora stores in the UAE, Saudi Arabia, Qatar, Bahrain and Oman, with Kuwait to follow. This milestone marks a new chapter in M·A·C’s continued evolution, bringing its high-performance, artist-approved products and world-renowned artistry expertise to an even wider audience through one of the region’s most dynamic beauty retailers.
This launch builds on a proven global alliance between M·A·C and Sephora, which already spans over 671 Sephora doors across North America, LATAM, Europe, and APAC. These markets have demonstrated the strength of combining M·A·C’s artistry-driven innovation with Sephora’s immersive retail experience.
Canada stands out as a benchmark market for the M
A.C and Sephora partnership. In Sephora Canadian stores, M·A·C holds the No. 1 lipstick position with M·A·Cximal Matte and the #1 powder foundation with Studio Fix Powder Plus Foundation. These achievements clearly demonstrate the partnership’s ability to drive both cultural relevance and commercial success.
Collaborations with adored names from pop culture, art and fashion, such as Doja Cat, Chappell Roan, Kris Jenner, Whitney Houston, Disney’s Minnie and Daisy, in addition to M·A·C Artists’ rock-steady presence backstage at more than 100 fashion week shows around the world per year continue to solidify the brand’s envied status as the world’s leading beauty trendsetter.
“Partnering with Sephora is an integral part of how we plan to serve beauty consumers in the Middle East for years to come. Bringing M·A·C into Sephora’s network allows us to reach more customers across the region in a way that honors our commitment to quality, artistry, and innovation. Together, we’re focused on delivering exceptional experiences and elevating the prestige beauty landscape in the Middle East, working hand-in-hand with a partner that shares our dedication to this market,” said Ossama Ogla, General Manager, The Estée Lauder Companies Middle East.
“This launch marks a significant milestone for M·A·C in the Middle East. Our successful partnership with Sephora has demonstrated the power of bringing together two industry leaders, and we are proud to extend this collaboration to the region. By joining Sephora’s dynamic ecosystem, we are expanding access to M·A·C and welcoming a new generation of beauty lovers into our world, while staying true to our artistry heritage and inclusive ethos.” Said Charlotte Berry, M·A·C Brand Director, Middle East, The Estée Lauder Companies.
“We are proud to welcome M·A·C Cosmetics to Sephora Middle East, an iconic brand known for its bold creativity, professional heritage, and unwavering commitment to inclusivity and artistry now brought to our customers in a new and exciting way! The arrival of M.A.C marks a defining moment for Sephora and the brand in the Middle East completing our already strong makeup offering.” Said Hasmik Panossian, Managing Director, Sephora Middle East.
M·A·C is the pioneering makeup authority for all. Since its founding in 1984, the brand has been
celebrated for its high-performance makeup and professional-grade products that continue to serve the demand of beauty consumers, professional makeup artists and everyday consumers of All Ages, All Races, and All Genders. With ground-breaking initiatives like the M·A·C VIVA GLAM philanthropic campaign that has raised more than $540 million USD worldwide for charities advancing equal rights and healthy futures, the brand continues to lead with purpose and make an impact in its local communities globally.