Your makeup bag’s ultimate lineup of icons, essentials… and a little bit of obsession.
At Benefit Cosmetics, we don’t follow trends—we set them. And when it comes to the products beauty lovers reach for again and again, our Most Wanted lineup says it all. These are the icons, the bestsellers, the can’t-live-without essentials that have earned their place in every girl’s makeup bag. Think pore-perfecting heroes, brow must-haves, and complexion icons that deliver every single time, because when it works this well, it’s not just makeup… it’s a routine!
BROWS WE’RE OBSESSED WITH (AND PROUD OF IT)
Precisely, My Brow Pencil
Call it an obsession—we’re not judging. This #1 bestseller creates ultra-fine, hair-like strokes for naturally defined brows that look effortless. With 10 shades to choose from, it’s the brow pencil you’ll never want to be without.
Hot tip: Use light, upward flicks following your natural hair growth, then blend with the spoolie for a seamless finish.
24-HR Brow Setter
The secret to perfectly behaved brows? Lock them in
This clear, long-wearing gel shapes, sculpts, and sets every hair in place with a flexible, flake-free finish. The dual-sided wand makes application effortless—so your brows stay exactly where you want them, all day (and night).
THE ICON THAT STARTED IT ALL: The Benetint!
This tint is IT—full stop. Our bestselling, viral-loved stain delivers that just-bitten flush to lips and cheeks in seconds. Lightweight, buildable, and non-drying, it’s the definition of effortless beauty.
Fun fact: Benetint was the very first product sold at our original Benefit Cosmetics boutique in 1976… and it’s still stealing hearts today!
Now available in its classic shade plus two new additions: Raspberry and Dark Cherry, because icons only get better.
DEEP CLEAN, BUT MAKE IT CUTE: The POREfessional Deep Retreat Clay Mask
Time to deep clean—but not the 2 AM life-reset kind. This is all about your pores. The POREfessional Deep Retreat draws out excess oil and impurities, leaving skin feeling fresh, refined, and shine-free. Watch as it works its magic, all while staying comfortable on skin.
Hot tip: Focus on oil-prone areas like the nose or forehead for a targeted detox.
SMOOTH SKIN, NO FILTER NEEDED: The POREfessional Primer (New Look, Same Icon)
An icon in every sense. The POREfessional Primer has been blurring pores and smoothing skin for years—and now, it’s back with a fresh new look. Expect that same silky-soft, lightweight formula that minimizes the look of pores and fine lines while helping makeup stay flawlessly in place. Non-comedogenic, lightweight, and your go-to for that smoother-than-smooth finish.
Get it on: Smooth over skin with fingertips, wear alone or under makeup.
SUN-KISSED, ALWAYS: Hoola Powder Bronzer
Meet the bronzer that made bronzing iconic
Hoola delivers a natural-looking matte warmth that blends seamlessly and builds beautifully—no streaks, no shimmer, just effortless glow.
Fun fact: One Hoola is sold every 13 seconds… yes, really.
Available in 5 shades, because your glow should always feel like you.
BIG LASH ENERGY: BADgal BANG! Mascara
Drama? Always welcome
BADgal BANG! delivers gravity-defying volume with an ultra-lightweight feel for 36-hour wear that won’t smudge or flake. One swipe = instant impact.
And because icons evolve, it now comes in black, brown, plum, and electric blue, so you can turn up the volume your way.
From pore care to brows, lashes to complexion—these Most Wanted icons are more than just bestsellers, they’re the beauty essentials you’ll keep reaching for, day after day.
Discover them at Benefit Cosmetics boutiques across the region and in Sephora stores (in-store and online), because your makeup bag deserves nothing but the best!