Gold Apple is bringing its most popular digital game to the Middle Eastern market. Beauty Elf, created in the spirit of classic virtual-pet mechanics, is now available on the retailer’s website and mobile app in the UAE, Qatar and Saudi Arabia. This is the first example of deep gamification introduced by a major beauty retailer […] The post Gold Apple Launches Its Own Online Game “Beauty Elf” in the Middle East appeared first on Web-Release.

    Boehringer Ingelheim, one of the world’s leading research-driven biopharmaceutical companies, hosted its CRM United awareness event on a football pitch at RAD Sports – Dubai Studio City. The venue became the stage for an inspiring afternoon dedicated to raising awareness about the interconnectivity between cardiovascular, renal, and metabolic (CRM) diseases1 and the importance of early […] The post Football’s Yellow Card Becomes a Call for Action on Cardiovascular, Renal, and Metabolic Health at Boehringer Ingelheim’s CRM United Event appeared first on Web-Release.