Browsing: Advertisers

Yango Ads, the ad tech division of Yango Group, has launched its new CPI Plus campaigns in the UAE, offering businesses a powerful, machine-learning-driven solution to grow their mobile apps efficiently. Powered by machine learning, the new optimisation strategy refines ad impressions to attract users most likely to install an app, helping businesses meet their […] The post Yango Ads launches CPI Plus campaigns to boost mobile app installs in the UAE appeared first on Web-Release.

New research from TikTok in partnership with NewtonX released today reveals a significant gap in advertisers’ ambitions for AI automation and its actual implementation. The study reveals that 93% of advertisers and executives expect AI-driven automation to help drive future business growth and 96% believe it will improve their own job performance. However, only 18% […] The post Advertisers see AI automation as next growth driver, while only 18% have fully integrated it into core operations, according to new TikTok NewtonX research appeared first on Web-Release.