MAPFRE, the largest insurance group in Spain and Latin America, has today announced a renewal of its global branding following years of business transformation.
The updated visual identity is being implemented across the Group’s entire international footprint, including approximately 4,600 offices worldwide, spanning Spain, Europe, and other key markets. The rollout represents a significant organisation-wide brand transition across MAPFRE’s business units, including MAPFRE Asset Management.
The new branding reaffirms MAPFRE’s core essence while more clearly expressing the Group’s activity across its markets and operations.
The rebrand includes a refined clover logo adopted across the organisation, a refreshed interpretation of MAPFRE’s iconic red, now more vibrant and confident, and the use of lowercase typography designed to convey greater proximity and accessibility.