Last night, TikTok hosted its annual TikTok Awards MENA at The Gate, DIFC, to celebrate the region’s most remarkable creators and their standout impact in 2025. Held for the first time in partnership with the 1 Billion Followers Summit, the world’s largest event dedicated to shaping the content creator economy, the evening marked a milestone moment honouring the creators whose stories, creativity, and impact defined the year on TikTok and beyond. Hosted by two of the region’s most celebrated icons on TikTok Yara Bou Monsef and Sherif Fayed, who are known for their unique voices and deep connection with the community. The night came alive with sensational performances by some of the region’s most influential artists, including Lebanese pop sensation Nancy Ajram, alongside singer and songwriter WiztheMC, whose hit song “Show Me Love” went viral on TikTok, and actress, singer, and writer behind the hit song “A’ish Balak.” Yara Moustafa.
Celebrating the diversity of creativity across the region, the TikTok Awards MENA recognised 33 creators across 11 categories, honouring those who built communities, launched trends, and pushed creative boundaries. Among this year’s winners, Khaled Al Olyan, who took home the Creator of the Year award; Hana and Omar, received Changemaker of the Year award for driving meaningful impact, and Amr El Hady who was honoured with the Visionary Content Award. Among other categories shortlisted by TikTok, everyone’s favourite entertainer Mona Khalid who won Entertainment Creator of the Year award, while Banen Naem claimed Artist of the Year award.
This year’s celebration also spotlighted brand partners, with the world’s leading beauty brand L’Oréal Paris Middle East as the main sponsor who hosted an experiential activation with immersive content creation moments on the red carpet and presented the Beauty Creator of the Year award. Puck Arabia presented the Food Creator of the Year award, while Bath & Body Works Arabia presented the Lifestyle Creator of the Year award. Fans at home also tuned in via the live stream on @TikTokMENA for behind-the-scenes content and red carpet interviews with nominees hosted by Talia Fawaz, and full access to the night’s action.
Kinda Ibrahim, General Manager of Operations, TikTok Middle East, Africa, South and Central Asia, said: “The TikTok Awards MENA are a celebration of the creativity our community brings to life every day. Seeing creators recognised by the very communities they inspire is what makes these awards so special, and this year’s public voting saw an extraordinary response, with more than 5.7 million votes across the region reflecting the deep connection audiences have with the creators celebrated tonight.” She added “Congratulations to all of this year’s winners and nominees, and thank you to the millions of fans whose votes continue to make TikTok the vibrant and thriving community it is today.” In true TikTok fashion, the evening was live-streamed on @TikTokMENA and @TikTokMENA_Live. If you missed it, you can catch the highlights via #TikTokAwardsMENA and see how the creator community came together to celebrate and support one another.
Note to the editor:
Here is the full list of the MENA TikTok Creator Award Winners:
Creator of the Year: · Gold: Khaled Al Olyan · Silver: Esraa Nabil · Bronze: Abir Sag
Visionary Content Award: · Gold: Amr El Hady · Silver: Hamdy Ashour · Bronze: Sumya Salem
Breakthrough Artist of the Year: · Gold: Bessam Esmail · Silver: Marilyn Enaaman · Bronze: Amira Adeeb
Changemaker of the Year: · Gold: Hana and Omar · Silver: Hammoud OG · Bronze: Yara Bou Monsef
Entertainment Creator of the Year: · Gold: Mona Khalid · Silver: Elena Elsabbagh · Bronze: Slemana Aaji
Sports Creator of the Year: · Gold: Abo Mshail · Silver: Hemex · Bronze: Nisriine JR
Education Creator of the Year: · Gold: Sherif Eldahshoury · Silver: Eisa Alhabib · Bronze: Abdullah Alsabe
Fashion Creator of the Year: · Gold: Banen Naem · Silver: Moni Hasbini · Bronze: Moroccan Mirage Beauty Creator of the Year, Presented by L’Oréal Paris Middle East · Gold: Raghad · Silver: Eghalya Mu · Bronze: Farah Roushdy Food Creator of the Year, Presented by Puck Arabia · Gold: Husen Fayad · Silver: May Bsat · Bronze: Shami Chef Lifestyle Creator of the Year, Presented by Bath & Body Works Arabia · Gold: Noor Stars · Silver: Yasmeen Al Shafai · Bronze: Lilly Samy