Why this matters now
Most organizations are deploying AI faster than their security teams can write policies to govern it, yet sensitive information is now continuously generated, reshaped and reused across cloud platforms, analytics, collaboration tools and AI workflows; it evolves long after creation as always-on data that may teams still cannot see or act on fast enough to prevent exposure.
What Forcepoint is announcing
Major enhancements to Data Security Cloud — Forcepoint’s unified platform spanning DSPM, DLP Cloud, DDR, CASB, RBI, forensics, incident response and risk-adaptive protection — headlined by the Forcepoint Adaptive Risk Intelligence Assistant (ARIA). ARIA, the embedded AI Assistant, reads telemetry across the platform to identify policy gaps — for example, spotting copilots running without CASB coverage — and suggest new or modified data protection policies in natural language, eliminating the manual authoring that slows most operations.
The new Data Security Everywhere agent brings adaptive protection and web intelligence directly to the endpoint, inspecting and protecting data on the device without routing traffic through a traditional proxy.
Forcepoint also redesigned its Global Partner Program, aligning structure, incentives, data security practice-building and enablement to help partners deploy Data Security Cloud to modernize data protection for end-users.
What’s new and different
Most other AI assistants are reactive, analyzing incidents after the fact and suggesting policy changes. ARIA works proactively: it reads platform telemetry across channels, identifies gaps before incidents occur and generates tailored policies in seconds using plain English. The embedded AI Assistant presents policies with clear rationale, deploys from a single interface across all channels, including AI, SaaS and endpoint environments, and it handles ambiguity intelligently (flagging, for instance, that a W-2 policy requested for the UK applies only to U.S. forms). Building on AI Mesh discovery and classification, ARIA accelerates the path to enforceable outcomes to help admins control enterprise-wide data.
The Data Security Everywhere agent moves inspection to the endpoint itself, unifying visibility and control for on-device protection without creating friction for hybrid workforces. Expanded platform support for Databricks, Snowflake and Google Workspace extends protection into AI-driven analytics and collaboration workflows where data risk now originates. The new partner program, with a simplified three-tiered structure, compelling economics and enablement paths, makes it easier to design and implement Data Security Cloud for end-users.
The outcome
For customers: faster, safer AI adoption, reducing insider risk, taming data sprawl and simplifying compliance without slowing the business. For the industry, a signal that data security must operate at the speed data now moves, not at the speed humans can write or review security policies.
Takeaways for Channel Press
The channel context
AI is reshaping data security economics, not just architecture. As data is continuously created and reshaped by AI models, agents and workflows, customers are outgrowing legacy point products that require manual policy management and specialized expertise. They need unified platforms that reduce complexity and deliver comprehensive protection immediately — and they need partners to help them get there.
Why this matters for partners
Data security is becoming the centerpiece of enterprise AI adoption — and the budget signals confirm it. DSPM is projected to grow at a 37% CAGR and DLP at roughly 20 to 22%, driven by active buying motions tied to AI adoption, compliance readiness and faster exposure reduction. For partners, every AI initiative inside a customer account is now a data security conversation. Organizations cannot deploy GenAI, copilots or analytics platforms responsibly without knowing where sensitive data exists and controlling how it moves. Forcepoint’s Data Security Cloud enhancements give partners a tangible way to lead that conversation — particularly ARIA, which identifies policy gaps like unprotected copilots, generates enforceable policies in seconds using plain English and deploys them across channels from a single interface.
Why partners gain
The redesigned Global Partner Program aligns the business model to this opportunity:
· Simplified, three-tier structure: Forcepoint’s redesigned partner program features transparent requirements and clearly defined benefits at every level, so partners spend less time navigating complexity and more time building profitable data security practices.
· Compelling economics: Partners benefit from lucrative margins on deal registration and renewals, protected recurring revenue streams, and high-margin professional services opportunities that create predictable, sustainable business growth.
· Enablement paths that build market differentiation: From technical training to billable capability development, Forcepoint provides the tools and support partners need to establish themselves as the trusted data security advisor in their market.
· Unified platform, broader attach: Because Data Security Cloud unifies DSPM, DLP, DDR, CASB, RBI, forensics and risk-adaptive protection under one framework, partners can expand within accounts without introducing new vendors or integration complexity.
The outcome
Partners who build practices around Forcepoint’s Data Security Cloud and the company’s Self-Aware Data Security vision can meet customers where demand is already accelerating: at the intersection of AI adoption and data risk. The combination of a unified platform, simplified economics and AI-aware automation positions partners to deliver measurable outcomes quickly — earning trusted-advisor status while building predictable, repeatable revenue in their markets.
Additional Commentary
“AI is forcing a reset in how customers think about data security, and how partners deliver it,” said Rick Hanson, President of Go-to-Market, Forcepoint. “Visibility alone isn’t enough anymore. The winners will be the partners who help customers move from seeing risk to stopping it fast, and that’s exactly what we’ve built Data Security Cloud to do.”
“Customers want to move fast with AI, but they can’t afford to waste time on security approaches that slow them down or require constant manual effort,” Hanson added. “They also need confidence that sensitive data is protected everywhere it flows. By pairing Data Security Cloud with a focused, scalable channel program, we’re helping partners deliver measurable outcomes faster — providing risk insight and greater controls to defend data — while building repeatable, profitable data security practices.”
“Data Security Cloud was built to unify discovery, classification and enforcement,” said Naveen Palavalli, Chief Product Officer and Chief Marketing Officer at Forcepoint. “With ARIA we’re continuing to bring AI into the platform as a force multiplier for security teams, helping them move from visibility to action faster across AI, analytics and collaboration workflows.”
“Partners are being asked to help end-users secure data in environments that change by the minute, said Tim Puccio, Global Channel Chief at Forcepoint. “We’ve simplified how partners sell, deploy and scale Data Security Cloud so they can help customers move from insight to action without friction. That’s where real value shows up: for partners and end-users alike. A solution that’s practical to implement, easier to operate and designed to keep up with AI-driven change.”
“Our customers are under intense pressure to secure data as AI becomes embedded across their environments,” said Mark Mahovlich, Vice President of Strategy at ICM Cyber, a Forcepoint partner. “Forcepoint’s Self-Aware Data Security approach and its training, deployment and success model make it easier for us to deliver real outcomes quickly for our customers, while building a differentiated data security business.”