As Ramadan approaches, Snap’s AR Ramadan Mall is back bigger and better than ever, building on its journey as a recurring seasonal experience on the platform. First introduced as an AR-led experiment in digital discovery, the AR Ramadan Mall has steadily evolved year after year, in response to how audiences across the region engage with […] The post Five Years In, Snap Redefines Ramadan Through a Multi-District AR Mall appeared first on Web-Release.

    In partnership with Publicis Groupe Middle East and Ipsos, Snapchat conducted research in Saudi Arabia to understand what creators want from social platforms, brands, and their followers. The study explored how creators view the different platforms they create on, the tools they use, what they seek in brand partnerships, and how they perceive their audiences. […] The post Snapchat and Publicis Groupe Unveil New Research on What Creators Want appeared first on Web-Release.