Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has announced the Miral Impact Fund, in partnership with the Authority of Social Contribution – Ma’an, Abu Dhabi Government’s official channel to receive social contributions. This fund demonstrates Miral’s commitment to delivering measurable social and environmental impact across Abu Dhabi, while representing a significant evolution to its CSR strategy, while reflecting Ma’an’s commitment to supporting CSR initiatives, reinforcing its pivotal role in advancing sustainable social responsibility throughout the community.
Attended by H.E. Dr. Mugheer Khamis Al Khaili, Chairman of the Department of Community Development – Abu Dhabi, and H.E. Mohamed Khalifa Al Mubarak, Chairman of Miral, the agreement for the Fund’s establishment was signed by H.E. Abdullah Al Ameri, Director General of the Authority of Social Contribution – Ma’an, and Dr. Mohamed Abdalla Al Zaabi, Group CEO of Miral.
The Fund is designed to be a powerful catalyst for responsible growth and community development. It will focus on four key pillars; Conservation, Art & Culture, Health & Wellbeing, and Education & Skills Development, with each driving measurable social and environmental impact through dedicated programmes and initiatives. Representing a decisive step in addressing Abu Dhabi’s evolving priorities, the Fund embodies Miral’s commitment to shaping a sustainable and inclusive future. It will also provide a transparent and effective platform for both corporate and community contributions, reinforcing Miral’s dedication to creating lasting value for the communities it serves.
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Mohammad Abdalla Al Zaabi, Group CEO of Miral, said: “Launching the Miral Impact Fund marks a defining moment in our journey to shape not only destinations, but a lasting positive legacy. Over the years, we have embedded social responsibility within our business, and this fund is the natural next step in turning our CSR strategy to measurable action. Aligning with Abu Dhabi’s Vision 2030, this partnership with the Authority of Social Contribution – Ma’an will create a powerful platform that channels collective contributions towards real social and environmental impact, from conserving our marine life and environment to empowering our communities and inspiring future generations.”
The Fund’s inaugural initiative, ‘Guardians of the Arabian Gulf’ will be led by the Yas SeaWorld Research & Rescue Center Yas Island, Abu Dhabi, aiming to protect marine ecosystems and endangered species while training future conservation leaders.
His Excellency Abdullah Humaid Al Ameri, Director General, Authority of Social Contribution – Ma’an, said: “As the official channel to receive social contributions, the Authority of Social Contribution – Ma’an raises and deploy funds to partners to support projects across various sectors including the environment sector to directly impact the community. We are dedicated to working with the private sector to support them in achieving their Corporate Social Responsibility goals by connecting them with projects that address social priorities and support community development. Through this partnership, we continue to direct community contributions toward initiatives that empower communities, preserve our environment, and advance Abu Dhabi’s vision for a sustainable and inclusive future.”
Underpinned by robust governance, Miral Impact Fund is overseen by a Steering Committee with members from Miral and the Authority as well as an advisory group. The Committee will provide guidance and ensure transparency, strategic direction, and the effective use of all contributions and includes Dr. Mohamed Abdalla Al Zaabi?, Group CEO of ?Miral, as Committee Chair; Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral, as Committee Vice Chair; Mahmoud Abu Alhaija, Executive Director of Finance at Miral; H.E. Maysa Alnuwais, Executive Director of Community Engagement and Volunteering at the Authority of Social Contribution – Ma’an; H.E. Faisal Alhmoudi, Executive Director of the Social Investment Fund at the Authority of Social Contribution – Ma’an; and Elie Daher, Committee Secretary.
The Miral Impact Fund invites partners, organisations, and individuals to join in building and creating a brighter, more sustainable future for generations to come.
Contributions and proposals to the Miral Impact Fund can be made through the fund’s webpage: miral.ae/miral-impact-fund
For more information, please contact [email protected]