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Serenity – The Art of Well Being has introduced personalised video messaging across its gifting collection, allowing guests purchasing wellness treatments, spa experiences and retail products to include a dedicated video message for recipients. Available across Serenity’s gift vouchers and product range, the new feature enables recipients to access a personalised message via a QR code integrated into the gifting experience, adding a more personal dimension to the act of giving.
As wellness continues to gain prominence as a gifting choice, the initiative reflects growing demand for experiences that offer both emotional and lasting value. In the UAE, where consumers are increasingly prioritising wellbeing and experience-led gifting, the wellness sector has grown by approximately 300% over the past 10 years. Serenity has also observed a trend from its own gifting and guest data, where Serenity gift voucher purchasers now choose personalised wellness experiences for special occasions and milestone celebrations. Through this new feature, Serenity aims to combine the benefits of wellness gifting with the personal touch traditionally associated with handwritten notes and face-to-face gestures.
The launch is particularly relevant in the UAE, where gifting remains deeply embedded within both personal and professional culture. Across its locations, Serenity continues to capture the growing preference for gifting experiences that combine personal wellbeing, lasting value and memorable moments. The new feature responds to this evolving behaviour by creating a more thoughtful and emotionally engaging gifting experience that combines personal connection with the growing demand for wellbeing-focused gifts.
Maria D’Orey, Global Director of Serenity, said: “Over the past decade, we have seen gifting become increasingly experience-led, with people placing greater value on gifts that create lasting memories and meaningful moments rather than simply providing material value. Wellness experiences are particularly powerful because they represent an investment in someone’s wellbeing, making them inherently more personal than traditional gifts. With personalised video messaging, we wanted to add another layer of connection to that experience, allowing people to share not only a wellness journey, but also the sentiment and intention behind it. In the luxury wellness sector, emotional connection has become just as important as the experience itself, and this new feature allows us to bring those elements together in a simple and meaningful way.”
Under the portfolio of United Hospitality Management (UHM), Serenity – The Art of Well Being is recognised for its holistic approach to wellness, combining traditional healing philosophies with contemporary wellbeing practices across award-winning destinations. The introduction of personalised video messaging reflects the brand’s continued focus on creating thoughtful guest experiences that extend beyond the treatment room and support wellbeing through every stage of the customer journey.
Today, Serenity operates wellness destinations at Pine Cliffs, a Luxury Collection Resort in Albufeira, Sheraton Cascais Resort, Hyatt Regency Lisbon and Fairmont The Palm Dubai, bringing its distinctive approach to wellbeing to guests across <a href="https://menainsights.com/day-two-of-sbc-summit-tbilisi-to-examine-the-next-phase-of-growth-for-eastern-europe-and-central-asia/”>Europe and the Middle East. The new gifting feature will be available across participating Serenity locations and experiences. UAE residents can contact 04 457 3545 or email [email protected] to purchase the gifting experience.
For more information, visit https://serenity-spa.com and https://unitedhospitality.com.