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As football fever sweeps across the Middle East and Africa, LG Electronics has officially launched a dynamic, 3-month campaign designed to transform living rooms into thrilling, stadium-like environments. Running until the end of July, the initiative brings fans closer to the action than ever before, combining the smart, seamless streaming capabilities of LG webOS with LG’s industry-leading OLED and QNED displays.
To get the excitement closer to the football fanatics in the Gulf and wider region, LG has partnered with two of the most celebrated and credible voices in Arab football: legendary Egyptian defender Wael Gomaa and iconic sports commentator Hafid Derradji. Together, they will headline a comprehensive campaign across multiple platforms to showcase how LG TVs create unforgettable, shared viewing experiences for families and friends.
Recognizing the Middle East’s unmatched passion for football, LG’s partnership with the sports’ legends aims to showcase how its home entertainment ecosystem unites fans through world-class clarity. Viewers can stream seamlessly via ‘Oh La La webOS’ every pass, goal, and crucial VAR decision is captured perfectly or experience stadium-quality visuals with ‘Ole Ole OLED’ and enjoy tactical precision with ‘Tiki Taka QNED’.
Seamless Streaming and Uninterrupted Excitement with webOS
Beyond immersive visuals, the campaign emphasizes the smart, user-friendly features of LG’s webOS ecosystem, giving fans plenty of reasons to shout “Oh La La webOS” with Hafid Derradji’s signature enthusiastic commentary style, this expression highlights a smarter way to watch.
Designed to make every match day seamless, LG webOS allows fans to group their favorite teams and leagues through the integrated Sports Portal. Fans receive real-time match alerts, live game tracking, and score updates before, during, and even after a match, directly alongside their preferred live streams. Whether utilizing screen-casting to mirror a smartphone to the big screen, or enjoying a massive array of streaming content, webOS provides a centralized, clutter-free hub that ensures fans never miss a defining moment.
Elevating the Home Stadium Experience
At the heart of the campaign is the unparalleled picture quality of LG’s premium television lineup. For those who live for fast-paced action, “Ole Ole OLED” captures the celebration of the game. LG OLED TVs offer self-lit pixels and near-instantaneous response times, ensuring crystal-clear motion with zero blur, making every fast-paced strike and high-speed sprint feel incredibly lifelike.
For fans who appreciate fluid, strategic gameplay, “Tiki Taka QNED” mirrors the beautiful coordination of the sport. LG QNED TVs utilize advanced color reproduction technologies to deliver vibrant, stadium-quality hues on ultra-large screens, ensuring the pitch looks as natural from the living room as it does from the VIP stand.
A Cultural Movement for Football Fans
As part of the rollout, the campaign will feature highly engaging creative content across the region. Hafid Derradji will bring his signature passion and iconic commentary to the fore, whilst Wael Gomaa’s tactical insights will help fans appreciate the beauty of the game in stunning 4K detail.
Football fans across the MEA region are invited to follow the campaign, explore the power of LG webOS, OLED and QNED, and upgrade their home viewing setups in time for the season’s most crucial matches. For more information on LG’s lineup of sports-optimized TVs, please visit https://www.lg.com/ae/tvs-soundbars/webos-for-entertainment.