Lebanese and international designer Bilal El Dana officially celebrated the grand opening of his new flagship boutique in Downtown Beirut with an exclusive event titled “Inspired by Beirut, Created for the World.” The new opening marks a defining new chapter for the Maison, reaffirming the designer’s unwavering belief in Lebanon’s future and Beirut’s enduring status as a global fashion hub.
After more than twenty years of couture excellence, the move to the heart of Beirut represents a bold and symbolic step. The celebration welcomed political figures, socialites, influencers, fashion personalities and key opinion leaders who cherish craftsmanship, detail, and timeless elegance.
The evening unfolded as an immersive tribute to Beirut and to the journey of the Maison. Guests were captivated by a short cinematic projection narrating the designer’s early aspirations and the path that transformed his dreams into reality. A live dance performance set to nostalgic Lebanese music paid homage to the city’s rich cultural heritage, while entertainers adorned in pieces from the latest collection brought the theme “Inspired by Beirut, Created for the World” to life in a dynamic showcase.
Through this exceptional collection, Bilal El Dana expressed a contemporary artistic vision deeply rooted in the essence of Beirut and Lebanon, reaffirming the capital’s role as an endless source of inspiration in the world of haute couture.
“Beirut has always been my greatest source of inspiration,” said Bilal El Dana, Founder and Designer of the Maison. “This collection reflects the soul of the city, created with a vision that speaks to the world. This boutique marks a new chapter for the Maison; a home for couture rooted in Lebanon, its artisans, and its enduring creative spirit.”
The opening stands as a powerful statement of confidence in Lebanon and its creative future, marking what the designer considers the perfect moment to establish a presence at the very heart of the capital.
Heartfelt thank you to everyone who helped turn this vision into reality. Our friends and family, colleagues, the Bilal El Dana team, our loyal clients and all who supported from near and far. And a special thank you to Mrs. Nazek Rafik Hariri for her constant love and support.
As the doors of the new flagship open, Bilal El Dana looks ahead with ambition and inspiration.
This is only the beginning.