The beauty world becomes a chessboard this Ramadan as Charlotte Tilbury unveils a bold new Middle East campaign inspired by confidence, strategy, and self-expression.
This season, Charlotte Tilbury crowns its Queens: Actress & Media Personality Laila Zaher and First Miss Saudi Arabia Rahaf Al Harbi –
two influential talents, each embodying a powerful beauty look that reflects a different way to rule the board.
TWO QUEENS. TWO SIGNATURE LOOKS. ONE WINNING MOVE.
LAILA ZAHER – THE GLOW QUEEN
Radiant, luminous and effortlessly fresh, Laila Zaher embodies the ultimate lit-from-within glow — a look designed to glow from Iftar to Suhoor.
RAHAF AL HARBI – THE MATTE QUEEN
Bold, flawless and commanding, Rahaf Al Harbi represents modern matte glamour with elevated definition and long-lasting impact.
The campaign spotlights two expertly curated beauty wardrobes, built from Charlotte Tilbury’s iconic, award-winning products, proving that whether you choose glow or matte,
confidence is always the winning move.
A RAMADAN CAMPAIGN ROOTED IN QUEEN ENERGY
Through striking visuals, digital storytelling and regional campaign touchpoints, Charlotte Tilbury’s Ramadan narrative invites everyone to choose their queen energy!