Ferrari unveiled today the interior design and announced the name of its visionary new full-electric sports car: Ferrari Luce, the start of a new chapter in Ferrari’s history.
‘Luce’ is more than a name. It is a vision. When Ferrari speaks of Luce, it is not defining a technology, but a philosophy: electrification as a means, not an end – a new era where design, engineering and imagination converge into something that did not exist before. Simple, pure and evocative, Luce becomes a symbol of clarity and inspiration, expressing Ferrari’s approach to innovation: uncompromising vision, transparent design, silent energy that is felt in every fibre, and form shaped by function.
This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design and best-in-class driving thrills, it unites Ferrari’s racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari’s determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead – and Luce embodies that mindset.
The launch was hosted in San Francisco by Ferrari and LoveFrom, the creative collective founded by Sir Jony Ive with fellow designer Marc Newson, which has been collaborating with Ferrari for five years on every dimension of the new car’s design. A global centre for technology and design, San Francisco has long been home to the world’s most innovative user experience and interface design.
Ferrari’s decision to conceive this car with LoveFrom is a deliberate expression of the marque’s vision for the future: a car that honours Ferrari’s legendary heritage while challenging conventions and reimagining every detail, from materials and ergonomics to the interface and the overall user experience. LoveFrom was given the creative space to define the project’s design direction from the outset to translate a new, cross-disciplinary design language into an authentic Ferrari experience.
The major interior components offer a first, tangible insight into the design philosophy behind the new Ferrari Luce, where innovation meets craftsmanship and cutting-edge design. The team focused on perfecting and refining every solution to its purest form – not to reinvent what already works, but to create a new, carefully considered expression of Ferrari, built for a world where interaction is increasingly meaningful.
In the development phase, LoveFrom worked with the Ferrari Styling Centre, led by Flavio Manzoni, evolving the concept with respect for its original intent, while ensuring every solution met Ferrari’s functional targets, packaging constraints and homologation requirements for a production road sports car.
The cabin is conceived as a single, clean volume, with forms simplified and rationalised in the service of driving, creating an environment that feels calm, focused and spacious. Hardware and software were developed together, so the physical architecture and the interface behaviour feel harmonious. Essential elements such as the binnacle, control panel and central console are self-contained and clearly organised around inputs (controls) and outputs (displays).
This holistic approach is driven by extraordinary care and purposefully shaped by some of the most influential minds in technology design. Every component has been designed and engineered with the same attention and precision, quietly and purposefully functional. Everything integrates seamlessly, forming a unified aesthetic and functional whole that preserves and intensifies the emotional thrill of driving a Ferrari.
Production processes were also carefully considered, with sophisticated manufacturing technologies applied to ensure that every material is presented in its most noble form. This gives both a modern and timeless feel, with materials that are not just luxurious, but genuinely authentic – demonstrating Ferrari’s dedication to quality, innovation, and the enduring value of craftsmanship.
Materials were chosen for their durability and integrity. The designers embraced aluminium for its suitability for precision machining, with engineered components that celebrate the quality and beauty of the material. The aluminium is 100%-recycled aluminium alloy meticulously machined from solid billets using advanced 3- or 5-axis CNC technology, then subjected to a state-of-the-art anodisation process. This treatment creates an ultra-thin, hexagonal cell microstructure on the surface, ensuring exceptional resistance, hardness, and a refined micro-texture. The result is a finish with a deep, enduring colour that remains vibrant over time. Glass is precision-milled Corning® Gorilla5® Glass, which is durable, scratch resistant and has high visibility.
Ultimately, the design of the Ferrari Luce’s interior is a synthesis of meticulous craftsmanship, respect for tradition, and thoughtful innovation. It offers a new choice for Ferrari enthusiasts – one that honours the past while embracing the future, and exemplifies the brand’s enduring commitment to quality, performance, and cultural significance.
LOVEFROM
LoveFrom is a creative collective of architects, artists, engineers, filmmakers, graphic designers, industrial designers, interaction designers, motion designers, musicians, sound designers, type designers and writers. The collective was brought together by Sir Jony Ive in 2019 and has studios in San Francisco and London. LoveFrom works closely with OpenAI, as well as a small number of selective projects, including Ferrari.