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Ferrari has unveiled the Luce, its first fully electric vehicle, at a landmark event in Rome, marking a major shift for the Italian performance carmaker after 78 years of combustion-engine heritage.
Ferrari Enters the Electric Era
The Luce, which means “light” in Italian, is a four-seat grand tourer priced above €500,000, placing it among the world’s most expensive production EVs. Moreover, it delivers more than 1,000 horsepower through four electric motors and reaches 100 km/h from a standstill in just 2.5 seconds. The car also features a 122 kWh battery, offering a claimed range of over 530 km under the European WLTP standard. Additionally, its 880-volt system supports DC fast charging of up to 350 kW.
Inside, the cabin reflects a premium minimalist approach, co-designed with LoveFrom, the creative studio founded by former Apple designer Jony Ive. However, unlike many EVs, the interior prioritizes physical controls instead of touchscreen-heavy interfaces. Ferrari CEO Benedetto Vigna said in February that client feedback had been “very positive,” while pre-orders began in March. First customer deliveries are expected in October 2026.
A More Measured EV Strategy
Although the Luce represents a historic product launch, Ferrari has adopted a more cautious long-term electric roadmap. In October 2025, the company reduced its 2030 EV target from 40 percent to 20 percent of total lineup sales. Meanwhile, hybrids and combustion-engine models will each account for roughly 40 percent.
Ferrari described the adjustment as a client-focused decision, reflecting slower demand among affluent buyers for fully electric luxury performance cars. As a result, the Luce appears positioned as a halo product rather than a high-volume sales driver.
Performance Over Volume
The Luce is expected to contribute about 5 percent of Ferrari’s total sales in its first year, aligning more closely with limited-edition specialty models than mainstream production vehicles. Meanwhile, production will take place at the brand’s new e-building in Maranello, alongside hybrid and combustion component manufacturing.
The electric debut follows a phased reveal strategy that began with technical previews in late 2025, followed by the interior and naming announcement earlier this year. As Vigna previously stated, electrification remains “a means, not an end” — a philosophy the Luce appears designed to reflect through performance, exclusivity, and understated luxury.