2025 Following the success of its summer edition, EmpowerHer returns to Dubai Mall with its first-ever <a href="https://menainsights.com/winter-wonderland-christmas-eve-dinner/”>Winter Wonderland pop-up, taking place from December 8 to 28, 2025, in collaboration with EMAAR.
This edition coincides with the official launch of Dubai Mall’s festive campaign, so shoppers can experience an all-encompassing winterscape right within the mall. The exciting pop-up will feature a curated mix of over 60 brands from across the globe—from homegrown concepts like Setrah, Carat Craft, Ikkiu, and a lot more. Ranging from clothes, abayas, and jewelry to beauty essentials from makeup to skin care and perfumes, the pop-up has everything you need to gear up for the festive season. That’s not all; EmpowerHer is also bringing on some homeware brands like Ikkiu and Pluto Deco to spruce up your home just in time for Christmas.
Along with a chance to shop, the venue will be providing immersive experiences and holiday entertainment—offering visitors a unique opportunity to shop and indulge in the festivities overlooking the embellishments, all in one destination. Situated right next to Galeries Lafayette and adjacent to The District, the event is conveniently located, making it easier for customers to pass by during their holiday shopping trips. Expect bigger and better this holiday season to shop your heart out for your loved ones or for yourself.
Some key highlights of the event include:
- OFA Jewelry by The Hala – Round 1
Beloved regional influencer Hala will present her brand OFA Jewelry during the opening round and be there to meet her fans. - Narins Beauty – Round 2-3
Regional icon Narin will launch Narins Beauty in person, with an exclusive meet & greet experience on December 16th, from 6-8 PM and influencer activation. - Live Entertainment & Workshops
Alternating Christmas carols, music performances, and family-friendly workshops will enhance the festive ambiance throughout the 3-week event.
Among the participating brands are:
Turana Atash London, Takara, Tensplace, Nabat & Hagat, SETRAH, Balena, Pearl Scent, UAE Chrismas Store, The Perfume Bar, Adira Skin, Siyate, RIKO, Marash Perfumes, My Very Own Way, Ikkiu, Moushe design and Maveroc, Knotty Dreams, Tilahn, NABIL Studio, Hello Angel, La Tortuga Marisa, Basic Abaya, Glamorouge, Basic Abaya, Glamorouge, Reina By Ria, Dammah Store, JOY&CO, Hala Pop, Carat Craft Fine Jewelry, Evara Diamonds, Joubijoux, By Farida, Narcise Couture, Ego Sustainable, Peach & Jams, CLE CLUB – Silkylicious, Zoppini, Lady D, Reachful Beauty, Pluto Deco, Idman, Replica & Clones, Mas Jewels, Mayra Jewelry, Calmeus Jewelry, ELLY, 229 Boutique, Bride to Be, El Ward Collection, Kallirroi Concept, ABAY, Jamila bags