The European Bank for Reconstruction and Development (EBRD) is supporting the expansion of Breadfast, one of Egypt’s leading online grocery platforms, with an equity investment of up to US$ 10 million. The funding aims to accelerate Breadfast’s growth and strengthen its competitiveness in the digital retail market.
The investment is part of Breadfast’s Series B2 round, alongside Novastar Ventures, SBI Investments, the International Finance Corporation, Mubadala, AAIC Investment and Olayan Financing Company, together with existing backers Y Combinator and 4DX Ventures. It will support the company’s expansion across Egypt, upscale its operational capacity and strengthen its balance sheet, giving the company the necessary financial flexibility to pursue sustained growth.
Breadfast has built a differentiated operating model with clear advantages in supply?chain control and data?driven execution. Its growing private?label portfolio, disciplined approach and proprietary technology stack position it to scale up efficiently in a large, underserved consumer market.
The investment is also aligned with the EBRD’s priorities in Egypt and will boost the Bank’s efforts to foster digitalisation and capacity building in the country. The project includes digital training programmes and career progression opportunities in management, technology and customer service. These initiatives aim to address critical gaps in the labour market while contributing to Breadfast’s expansion ambitions.
Egypt is a founding member of the EBRD. Since 2012, the Bank has invested more than €14.2 billion through 221 projects across the country, supporting various sectors, including finance, agribusiness, manufacturing, infrastructure and transport.