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In light of Nissan’s recently announced long-term strategic vision, “Mobility Intelligence for Everyday Life, Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, the authorised distributor for Nissan and INFINITI in Abu Dhabi, Al Ain, and the Al Dhafra region, has welcomed the brand’s forward-looking vision, describing it as a direction closely aligned <a href="https://menainsights.com/huawei-appgallery-elevates-traditional-baloot-to-esports-status-<a href="https://menainsights.com/celebrate-eid-al-adha-with-a-special-buffet-at-purani-dilli/”>with-20000-tarbi3ah-challenge-finale-in-riyadh/”>with the expectations of customers in the UAE.
The vision sets out a significant shift in how Nissan approaches its global product portfolio, streamlining its model lineup and expanding powertrain options across each, giving customers greater choice while concentrating investment in models and technologies that matter most. Alongside an increased focus on AI-driven vehicle intelligence, electrification sits at the heart of the direction, with Nissan’s e-POWER series hybrid system, which delivers electric motor-driven performance without the need to charge.
In its announcement, Nissan identified the Middle East as a priority growth and profit market, citing strong demand for large SUVs and premium vehicles as closely aligned with the brand’s strengths. Key models underpinning that direction include the X-Trail Hybrid e-POWER and, in the premium segment, the all-new 2027 INFINITI QX65 SUV, the first of the new INFINITI models planned under the vision.
For Al Masaood Automobiles, Nissan’s vision reflects a broader shift that is already shaping how customers in the UAE think about their vehicles. Drivers today are more informed, more connected, and more deliberate in what they expect from a car; not just in how it performs, but in how it fits into their daily lives. Keeping pace with those evolving expectations and ensuring customers have access to innovative mobility and support to meet them, sits at the centre of how Al Masaood Automobiles approaches its role in this market.
“Customer expectations in this market have evolved considerably, and they will continue to do so. People want vehicles that are intelligent, capable, and genuinely relevant to how they live – and that is precisely what Nissan’s vision is built around. Our commitment, as it has always been, is to ensure that progress reaches our customers in a way that is accessible and well supported,” Tansel said.
With more than five decades of presence in Abu Dhabi, Tansel reaffirmed Al Masaood Automobiles’ commitment to working alongside Nissan as the vision takes shape, noting its alignment with the UAE’s broader ambitions in intelligent mobility.