Close Menu
Mena Insights
    Business

    Lucidya Secures SAR 5 Million Grant from Saudi Arabia’s National Technology Development Program

    RIYADH, Saudi Arabia: Lucidya, the leading AI-powered customer experience management (CXM) platform in the Arab…

    Business

    Golden Draw UAE Launches Grand Cash Prize Event to Support Animal Welfare

    Dubai, UAE – July 2023: Golden Draw UAE, a philanthropic organization committed to making a…

    Business

    FROM DUBAI TO CAIRO, JDPGLOBAL.COM EYES INVESTMENT IN EGYPTIAN STARTUPS

    *Leading investment firm JDP Global (JustPark.com, Adzuna, TheCarPeople, UKmedix.com) announces its entry into Egypt, hoping…

    Important Pages:
    • Privacy Policy
    • Terms & Conditions
    Facebook X (Twitter) Instagram Pinterest
    Breaking News:
    • United Arab Emirates gains access to Quantum Computers with Industry-Leading Fidelity through TII’s Quantum Research Center Initiative
    • Bonds Avenue Residences by Amirah Developments fuels Dubai realty transaction growth to Dh431 bn in H1
    • Apparel Group partners with Marquee Brands to launch the first Martha Stewart Retail Store in the Middle East
    • Meet the First-Ever Affiliate Leaders Awards 2025 Shortlist and Cast Your Vote!
    • Interview with Rasmus Sojmark, CEO & Founder, SBC
    • Emirates Gas enhances safety with new yellow LPG cylinder seal in Dubai
    • Hikma delivers a solid H1 performance and re-affirms expectations for strong growth in the second half
    • The Board of Directors of Sharjah Holding discusses the operational activities of Sharjah Holding’s projects
    Wednesday, August 13
    Facebook X (Twitter) Instagram
    Mena Insights
    • Home
    • News

      AUS and ADPIC sign MoU empowering students to tackle real-world infrastructure challenges

      Legends Charity Game in Lisbon to raise millions for charity

      Joel Corry and Imanbek to headline star-studded SBC Summit Opening Party

      Etihad reports June 2025 traffic statistics

      Saudi Red Sea Authority Issues Maritime Tourism Agent License to Support Coastal Tourism Activities

    • Business

      United Arab Emirates gains access to Quantum Computers with Industry-Leading Fidelity through TII’s Quantum Research Center Initiative

      Bonds Avenue Residences by Amirah Developments fuels Dubai realty transaction growth to Dh431 bn in H1

      Apparel Group partners with Marquee Brands to launch the first Martha Stewart Retail Store in the Middle East

      Meet the First-Ever Affiliate Leaders Awards 2025 Shortlist and Cast Your Vote!

      Interview with Rasmus Sojmark, CEO & Founder, SBC

    • Tourism

      Etihad reports June 2025 traffic statistics

      Saudi Red Sea Authority Issues Maritime Tourism Agent License to Support Coastal Tourism Activities

      Sojern joins forces with PubMatic to expand Travel Audience Data Curation

      Summer Splash Fest is BACK at LEGOLAND® Water Park 

      Jubail Island celebrates Spinneys grand opening,

    • Technology

      Marketing Academy to Debut at SBC Summit 2025 with Gary Vaynerchuk AMA

      Player Protection in the Spotlight at SBC Summit 2025

      EZhire now live on noon’s NowNow app: On-demand car rentals delivered in 90 minutes

      TASC slashes Tech Hiring Time in Saudi Arabia with launch of Tech Vertical AIQU

      Higher Colleges of Technology and Saal.ai forge strategic partnership to build the UAE’s next generation of AI Talent

    Mena Insights
    Home » Efreshli closes seed round led by Algebra Ventures
    Business

    Efreshli closes seed round led by Algebra Ventures

    Share
    Facebook Twitter Pinterest WhatsApp

    Egyptian interior design startup Efreshli has raised a seed round of funding to help it enhance its offerings and expand its product line.

    Founded by Heba Elgabaly, Efreshli provides convenient furnishing and decorating services to help create a more accessible journey, all online. The platform showcases and sells thousands of products from over 150 of Egypt’s top brands, creating a seamless home shopping experience for its customers.

    The startup has now raised an undisclosed amount of seed funding, in a round led by Algebra Ventures, with participation from 500 Startups, Dar Ventures, and angel investors. This new capital will be utilised to enhance Efreshli’s offerings and expand its product line.

    Meanwhile, the startup has appointed Dina Elhaddad as co-founder and chief product officer (CPO). Elhaddad brings 15 years of experience in consumer technology, having spent the last eight years at Google, where she played a key role in developing industry-leading products like Google Assistant and Google Shopping.  

    “I’m excited about this significant milestone for Efreshli. With new funding and with Dina El Haddad joining as co-founder and CPO, we can accelerate our tech-driven growth and take Efreshli to new heights, bringing us closer to our mission of making interior design accessible for everyone,” said Elgabaly.

    Elhaddad said she was “thrilled” to be part of Efreshli’s journey to revolutionise the home furnishing experience, not just in Egypt but across the region. 

    “Efreshli’s future is more than just furniture; it’s about building an entire ecosystem. With innovations like Efreshli Pro, we’re connecting the dots for everyone, from customers to designers, and making the process seamless,” she said.

    Laila Hassan, general partner at Algebra Ventures, said Efreshli brought a refreshing designer-first approach to the entire customer journey. 

    “Furniture is an important national industry. Egypt is the region’s largest exporter of furniture and has always benefitted from secular trends like near-shoring and an attractive labour market,” she said.

    “Efreshli is well positioned to leverage the best of Egyptian design to serve customers across MENA. We believe there’s a lot to disrupt in this space and are thrilled to be partnering with Heba and Dina. Heba brings years of domain expertise to the table, having helped build Eklego, a leading furniture house, into the powerhouse that it is today. Dina is a technologist through and through, having spent many years in leadership roles at Google in the US before returning to Egypt.”

    Share. Facebook Twitter Pinterest WhatsApp

    Related Posts

    Business

    United Arab Emirates gains access to Quantum Computers with Industry-Leading Fidelity through TII’s Quantum Research Center Initiative

    Business

    Bonds Avenue Residences by Amirah Developments fuels Dubai realty transaction growth to Dh431 bn in H1

    Business

    Apparel Group partners with Marquee Brands to launch the first Martha Stewart Retail Store in the Middle East

    Business

    Meet the First-Ever Affiliate Leaders Awards 2025 Shortlist and Cast Your Vote!

    Business

    Interview with Rasmus Sojmark, CEO & Founder, SBC

    Business

    Emirates Gas enhances safety with new yellow LPG cylinder seal in Dubai

    Business

    Hikma delivers a solid H1 performance and re-affirms expectations for strong growth in the second half

    Business

    The Board of Directors of Sharjah Holding discusses the operational activities of Sharjah Holding’s projects

    We're Social
    • Facebook
    • Twitter
    Editors Picks
    Business

    Middle East Glasses-free 3D Industry Initiative Announced at 2024 SAMENA Leaders’ Summit

    Business

    FROM DUBAI TO CAIRO, JDPGLOBAL.COM EYES INVESTMENT IN EGYPTIAN STARTUPS

    Business

    IATA And ASF To Develop Standard Cabin Waste Composition Audit Program And Drive Circularity Solutions

    Business

    Genesis Energy and Desert Technologies signed a strategic collaboration agreement at the Africa Energy Forum

    Top Post
    Business

    Oxford Business Group collaborates with Eyad Reda Law Firm for The Report: Saudi Arabia 2024

    Riyadh, May 2024: Oxford Business Group (OBG) and Eyad Reda Law Firm LLP. (ERLF) have…

    Business

    Marketing Academy to Debut at SBC Summit 2025 with Gary Vaynerchuk AMA

    Gary Vaynerchuk, renowned entrepreneur and marketing powerhouse, will kick off SBC Summit 2025’s first-ever Marketing Academy with an exclusive AMA (Ask…

    News

    HILTON DUBAI TOWER RACE RETURNS ON 3RD MARCH FOR THE 9TH YEAR

    Following the success of the previous years and now moving into its 9th year, on 3rd March, Hilton…

    Business

    Vision Golfe 2024 : Record Attendance Signals Growing French-GCC Commercial Cooperation

    Vision Golfe 2024, held at the French Ministry of Economy, Finance, Industrial and Digital Sovereignty…

    News

    Emirati engineers craft customised prosthetic limbs using 3D technology

    A team of young Emirati engineers at the Sharjah Research, Technology and Innovation Park (SRTIP)…

    Embark on a journey of enlightenment with Mena Insights, your beacon of knowledge and understanding in the MENA region. Discover the latest news, gain valuable insights, and explore diverse perspectives that shape our dynamic world.

    Facebook X (Twitter)
    Our Picks
    News

    See Your Favorite Disney Jr. Friends This June at Etihad Arena, Yas Island in ‘Disney Jr. Live On Tour: Let’s Play!’

    Business

    Hudhudshop raises six-figure pre-Seed round

    Business

    ASICS SIGNS A DOG TO INSPIRE THE WORLD TO MOVE FOR BODY AND MIND

    Top Reviews
    News

    Rove Hotels Crosses 3,600 Room Keys In Dubai With The Launch Of Rove JBR – A Boutique Hotel That Embraces The Urban Beach Vibes

    Business

    Widespread commodities decline in July, with gold as the notable exception – Saxo Bank MENA

    Business

    Liv revamps credit card proposition offering new and unmatched benefits

    © 2025 Mena Insights.
    • Home
    • Privacy Policy
    • Terms & Conditions

    Type above and press Enter to search. Press Esc to cancel.