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Kia Corporation successfully concluded the 2026 Kia Discovery program in Korea, bringing together PBV dealer principals and business partners from major markets worldwide to reinforce collaboration and support the next phase of the company’s global PBV expansion.
As Kia continues to grow its dedicated PBV business following the successful launch of the PV5 and the recent unveiling of the PV7 at IAA Transportation, the program provided an opportunity for global partners to gain deeper insight into Kia’s PBV vision, future growth strategy and customer-focused business model.
How is Kia strengthening collaboration with its global PBV partners?
Held in Korea from October 20 to 22, the program featured a series of business sessions, facility tours and onsite experiences designed to showcase the technologies, products and operations underpinning Kia’s PBV business.
Participants represented Kia’s major PBV markets across Europe, North America, the Middle East and Asia Pacific. They experienced the capabilities behind Kia’s PBV strategy through visits to:
- Kia headquarters and R&D facilities:Exploring Kia’s PBV vision, product roadmap and development capabilities.
- Hwaseong EVO Plant: Insight into manufacturing operations supporting Kia’s PBV expansion.
- PBV Experience Center: Deepening understanding of how Kia’s PBV solutions, software and services come together to address diverse customer needs.
How is Kia advancing its global PBV growth strategy?
Global sales of the PV5 surpassed 57,000 units by the end of August 2026, just 14 months after launch. Building on this momentum, the recently unveiled PV7 adds greater capacity and flexibility, extending the scope of Kia’s PBV offering.
At its 2026 CEO Investor Day, Kia outlined its PBV growth roadmap:
- Sales ambition:232,000 annual PBV sales by 2030.
- Product expansion:Building on the PV5, with the PV7 scheduled for launch in 2027 and the PV9 in 2029.
The Kia Discovery program further strengthened alignment between Kia and its global partners, supporting future market expansion and reinforcing the company’s customer-focused PBV strategy. By combining purpose-built electric mobility with tailored software solutions and dedicated services, Kia aims to deliver greater customer value while advancing its vision to become a global leader in the PBV market.