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Boots UAE, part of Alshaya Group, one of the world’s leading international retail franchise operators, has officially reopened its Dubai Hills store following a complete renovation, unveiling a refreshed retail experience designed to make shopping for skincare, dermacare, beauty and wellness products easier, more intuitive and more enjoyable.
Rooted in Alshaya’s commitment to putting the customer at the heart of everything it does, the redesigned store features an improved layout, enhanced product discovery and a stronger focus on skincare and dermacare solutions, helping customers find the products best suited to their individual needs.
With more than 20 years in the Middle East, Boots has built a deep understanding of local customer needs, combining trusted British heritage with regional expertise to curate relevant product assortments, introduce globally sought-after brands and provide expert guidance tailored to customers across the GCC.
Today, Boots offers a broad portfolio of international beauty, wellness and healthcare brands alongside exclusive British favourites such as No7 and Soap & Glory, many of which are not widely available outside the UK. Customers can shop through Boots stores across the GCC and online, making trusted beauty, health and wellness solutions more accessible than ever.
What sets Boots apart is its combination of product choice and expert advice. Customers can access guidance from trained skincare specialists and knowledgeable pharmacists who help them navigate skincare concerns, understand ingredients and select the most suitable products and routines for their needs.
The Dubai Hills relaunch marks the beginning of a broader transformation journey for Boots in the Middle East, supporting the brand’s ambition to become the region’s leading skincare and dermacare destination by 2030. Customers can explore Boots’ iconic own brands, including No7 and Soap & Glory, alongside an extensive portfolio of trusted skincare and dermacare brands such as La Roche-Posay, CeraVe, Vichy, Bioderma, Avène, SVR, Filorga, and a growing selection of sought-after Korean skincare brands.
The reopening also coincides with the signing of a Green Joint Business Plan (JBP) between Boots and L’Oréal, reflecting a shared commitment to supporting innovation and growth within the beauty category.
Luis Padinha, Business Director, Boots Middle East, said:
“The reopening of Dubai Hills reflects our continued investment in delivering exceptional customer experiences across the region. This is more than a store renovation; it is the beginning of an exciting new chapter for Boots in the Middle East. By combining trusted expertise, leading brands, personalized advice, we are strengthening Boots’ position as the destination of choice for skincare, dermacare, health and beauty customers.”
Through continued investment in its stores, people and partnerships, Boots is redefining the beauty retail experience in the region while remaining committed to helping customers look and feel their best every day.