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Yango Group, a UAE based tech company, has invested through its corporate venture fund, Yango Ventures, in Egypt-based Fincart as part of the e-commerce operations platform’s oversubscribed $2.8 million seed round. The funding will support product development, team growth and new commercial partnerships as Fincart prepares to expand into additional markets across MENA and Africa. Yango Ventures will also provide product, technology and scaling expertise drawn from Yango Group’s experience across international markets.
Fincart helps e-commerce merchants manage several critical parts of their operations through one platform, including shipping, cash reconciliation, access to working capital and customer engagement. Its locally developed technology addresses operational challenges that can prevent small and medium-sized merchants from growing efficiently. The investment aligns with Yango Group’s strategy of supporting early-stage companies that are building digital infrastructure for businesses in high-growth markets.
Founded by Mostafa Masry and Nihal Ali, Fincart began as a service connecting e-commerce merchants with last-mile delivery providers. It has since developed into an AI-powered operating system that integrates with more than 40 shipping providers, giving merchants access to a broad connected delivery network through a single platform. Its tools help merchants monitor delivery performance, automate cash reconciliation and strengthen customer retention. Eligible merchants can also access short-term working capital based on their sales data.
“We have built technology businesses in more than 35 markets, and one thing remains true everywhere: small businesses grow way faster when technology removes operational complexity,” said Daniil Shuleyko, CEO of Yango Group. “Fincart is addressing this challenge by simplifying logistics, improving delivery performance, and giving merchants access to better operational and financial tools. This infrastructure allows businesses to spend less time managing fragmented processes and focus more on growth. We’re excited to back such an ambitious team and look forward to supporting their journey as they scale across the region.”
“Yango’s partnership marks a defining chapter for Fincart, combining their unmatched operational depth across Africa with our vision to become the operating backbone of e-commerce for merchants across the continent. With their support, we’re not just expanding into new markets; we’re building the infrastructure to power the next growth phase of e-commerce SMBs in emerging markets,” said Mostafa Masry, co-founder and CEO of Fincart.
Fincart currently serves more than 450 merchants and enterprise clients. Its automated shipping and cash-reconciliation workflows have supported the delivery of products worth nearly EGP 1 billion, equivalent to approximately $20 million. Almost 40% of customer acquisition has come through referrals, despite the company spending nothing on marketing during the past three years. The new funding will support product development and team growth while enabling Fincart to strengthen commercial partnerships ahead of its planned expansion into new markets in 2027.
Yango Ventures is a $20 million corporate venture fund of Yango Group aimed at supporting promising startups in MENAP, Sub-Saharan Africa, and Latin America. Through Yango Ventures, the company provides early-stage companies not only with capital, but also with global expertise in ride-hailing, e-commerce, fintech, and AI — helping them scale effectively and sustainably. Previously made its first regional investment through Yango Ventures in UAE-based Comfi AI, an embedded finance company that helps SMEs access working capital directly through their existing business operations.
Yango Group invests in Egypt’s Fincart in $2
8 million seed round