Nissan Motor Co., Ltd. announced its long-term vision, “Mobility Intelligence for Everyday Life,” defining a customer-centric strategic direction. The vision integrates mobility intelligence into everyday life through Nissan’s focus on AI-Defined Vehicles (AIDV), offering a choice of electrification technologies to meet diverse customer and market needs.
Ivan Espinosa, President and CEO, said: “This is the right moment to articulate Nissan’s long-term vision as we look beyond the Re:Nissan plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver products and technologies that are safer, more intuitive and more accessible with outstanding value and a more rewarding overall experience.”
As Nissan looks ahead, the Re:Nissan plan remains on track in its final year of execution, delivering a competitive cost base, improved capacity utilization, and strong new-product momentum that lays the groundwork for future growth.
Nissan’s new long-term direction, guided by its vision, is designed to drive sustainable competitive advantage across next-generation technologies, a streamlined product portfolio, a redefined global market approach, and an industrial model organized around clearly defined vehicle families.
Next-Generation technologies: AI-led intelligence and Electrification
Artificial Intelligence is central to Nissan’s approach technology innovations, enabling the Nissan AIDV, which will combine Nissan AI Drive Technology and Nissan AI Partner technology to enhance mobility and optimize time spent in transit.
Building on real-world deployment of advanced driver assistance technologies, Nissan is integrating AI with vehicle control and safety systems. Nissan aims to deploy Nissan AI Drive technology across 90 percent of its lineup over the long term.
The new Nissan Elgrand, scheduled for launch in summer 2026 will adopt next-generation ProPILOT with end-to-end autonomous capability by the end of fiscal 2027.
Alongside the introduction of Nissan AI Drive technology focused on advancing autonomous driving, the company will enhance the customer experience using Nissan AI Partner technology that connects intuitively to support everyday activities and integrate vehicle naturally into everyday life.
Nissan’s AI-led experience and the next phase of autonomous mobility will be enabled by increasing electrification. Nissan’s breakthrough e-POWER series hybrid technology is extending electrification adoption, providing a core platform that delivers electric-like driving and creating a natural bridge to fully electric vehicles.
Alongside e-POWER, Nissan will offer a broader range of electrified powertrains to meet diverse customer needs across global markets. This diversified powertrain lineup includes a new hybrid electric vehicle system (HEV) for future frame-based vehicles, serving customers requiring greater capability and long-range confidence. Nissan will complete the spectrum of customer choice by offering plug-in hybrid and range-extender hybrid solutions through partnerships.
Streamlined product portfolio: Clarifying the role of each model
Nissan’s product strategy is built on clarity of role and faster development. The company will streamline its global lineup from 56 to 45 models, exiting low-performing models and reallocating reinvestment to growth areas. At the same time, Nissan will expand powertrain options for each model, giving customers more choice, increasing volume per model, and strengthening our business foundation.
Models categorized by role
As part of its new portfolio approach, Nissan is focusing its model strategy around four categories:
- Heartbeat: Models embodying Nissan’s identity, emotional value, and innovation;
- Core: Models that sustain global business with scale and stability;
- Growth: Models targeting expansion where demand is emerging;
- Partner: Models that extend market coverage through disciplined collaboration.
The company showcased models that embody the next steps from this strategic focus.
New X-Trail and Rogue Hybrid e-POWER: Global Core models featuring Nissan’s unique electric-motor-driven system that provides the efficiency of a strong hybrid with the spirited driving character provided by electric motors – all without needing to charge.
Juke EV: A Europe Core model that combines bold, distinctive design with full electrification and intelligent features.
Xterra: A Heartbeat model for the US, offering an adventurous spirit, body-on-frame strength and purpose-driven design.
Skyline: A Heartbeat model for Japan, delivering performance, precision and driver-focused character.
In the premium segment, INFINITI will remain important within Nissan’s product strategy. The brand will be revitalized through new and refreshed models, beginning with the all-new 2027 QX65 SUV this spring. This will be followed by four additional models: a new mid-size hybrid SUV, a performance-oriented V6 sedan and two frame-based hybrid SUVs.
Industrial Model
As part of the vision, Nissan is transforming its industrial model through the Nissan Product Family strategy.
This will move the company’s focus from model-by-model optimization to architecture-led development built on shared vehicle platforms, powertrains and software platform.
Nissan will concentrate development around three product families that will account for more than 80 percent of global volume, increase volume per model by more than 30 percent while accelerating development speed and technology rollout.
By aligning product design and industrial execution from the start, Nissan strengthens quality, improves cost discipline, and enables faster, more competitive product <a href="https://menainsights.com/thumbay-university-hospital-launches-institute-of-neurosciences/”>launches at scale.
Redefined market approach
Nissan is evolving its global business strategy with redefined roles for its three lead markets: Japan, the US and China.
These three markets will play a dual role in its overall market strategy serving as pillars of performance while also acting as global drivers for competitiveness and industrial capability. Together, these markets anchor Nissan’s ability to scale innovation, tailor volume to demand and set standards for how to compete globally on speed, cost and consumer relevance.
Japan is Nissan’s home market and serves as the proving ground for advanced technologies. This includes the introduction of next-generation ProPILOT and mobility services, while strengthening Nissan’s core model offerings. From FY2028 onward, Nissan will introduce a compact car series to further enhance the lineup, growing sales to 550,000 total annual volume by fiscal year 2030. In parallel, deeper engagement with younger customers will support renewed brand strength and long-term relevance.
The U.S. will provide stable returns and a foundation for sustained growth, with an ambition to return to one million annual sales by fiscal 2030. The market strategy is centered on leadership in large vehicles and a strong manufacturing footprint supported by a high level of localization. Product competitiveness will be reinforced through the next-generation Rogue Hybrid e-POWER; a new family of all-new body-on-frame vehicles led by the return of Xterra that will feature both V6 and new V6-hybrid powertrain options; and continued use of V6 engines in D-segment SUVs where customer demand requires. EV investments will remain disciplined and responsive to consumer trends and policy evolution. INFINITI will be revitalized with new models offering, supporting both brand and margin growth.
China will serve as a source of development speed, cost efficiency and global exports. By strengthening its NEV lineup, Nissan will expand domestic sales while establishing exports as a strategic pillar. Our target is one million units sales by fiscal year 2030. Under this approach, the N7 will be exported to LATAM and ASEAN, while Frontier Pro will be supplied to LATAM, ASEAN and the Middle East, providing growth opportunities through additional electrified vehicle options. This dual role allows China to contribute simultaneously to local growth and global portfolio strength.
In addition, Nissan’s long-standing presence and brand strength in Mexico and the Middle East continue to deliver high value within the company’s global portfolio. Mexico is a core industrial and profitability anchor, driving scale expansion and earnings across the Americas and beyond through a strong industrial base and Nissan’s highest global market share. The Middle East remains a priority growth and profit market, fueled by exports from lead markets and a mix skewed toward large SUVs and premium segments where Nissan’s strength closely matches customer demand.
Beyond the lead markets, other markets including Europe, India and Africa will play a role in expanding Nissan’s reach and supporting overall growth. Together, they will form a cohesive market strategy aligned with Nissan’s product portfolio approach.
Summing up the vision, Espinosa concluded: “As we continue on our path to recovery, it is essential that Nissan demonstrates our relentless focus on serving the customer, seizing the opportunities provided by AI technologies, expanding electrification and driving innovation into our vehicles to deliver sustainable market growth.”
Nissan will provide a further update on its Re:Nissan progress when it reports full-year results in May and will announce further elements of the strategic direction later in the year.