Outletcity Metzingen has once again reaffirmed its leading position in Europe. In the latest Outlet Centre Performance Report Europe 2025, published by ecostra in collaboration with the French research institute magdus, the destination ranked first in Germany and remains among Europe’s top-performing outlet centers. Particularly notable is the operator assessment, in which Outletcity AG was recognized as Europe’s best operator for the sixth time since the study began.
This category evaluates how professionally an outlet center is managed, how economically attractive the location is for brands, and how successfully the partnership between operator and tenants is maintained. Outletcity AG’s renewed top ranking highlights the strong confidence international brands continue to place in the quality of its management.
Strong results at European level
In the European ranking, Outletcity Metzingen once again secured a place among the top ten in the category “Most Economically Successful Outlet Center in Europe 2025.” This result further underlines Metzingen’s position as one of Europe’s leading outlet destinations.
As Europe’s largest outlet destination, Outletcity Metzingen has long set benchmarks in international destination management. Its broad portfolio of premium and luxury brands, strong appeal to international shoppers, and the presence of the world’s largest BOSS store reinforce its position as one of Europe’s foremost shopping destinations.
For Outletcity AG, the result is a strong endorsement of its consistent quality strategy, strong brand portfolio, continuous innovation, and pioneering role in integrating digital and physical retail.
Metzingen remains Germany’s strongest outlet location
In 2025, Metzingen further strengthened its leading position in Germany
No other German outlet center achieves a comparable level of brand engagement. Its clear lead over the runner-up highlights the destination’s appeal, economic strength, and sustainable location quality.
Statement from Outletcity
“We are delighted to receive this recognition once again and to see such strong feedback from our partners,” said Regine Schöllkopf-Pinakidis, CEO of Outletcity AG. “This achievement reflects our continued commitment to brand excellence, service quality, and destination development. Metzingen remains a trusted and dependable partner for international brands.”