Snap Inc.’s AR Ramadan Mall marked its fourth consecutive year on Snapchat, reinforcing Snap’s continued investment in AR formats that support seasonal shopping behaviours during Ramadan, a key cultural moment for audiences and brands globally.
The 2025 AR Mall re-created the charm of GCC heritage towns as a mystical digital village, featuring streets of storefronts where users could browse and discover together, mirroring how people connect and discover during the Holy Month. Built for participation and social exploration, the experience reflected how people connect during Ramadan, allowing brands to engage audiences in a way that felt natural to the moment.
The 2025 mall featured multiple interactive AR brand environments across beauty, fashion, electronics, F&B, and e-commerce. Participating brands included Givenchy, NiceOne, Al Majed Oud, Faces, Max Fashion, Tecno, Adfaz, Almarai ‘Alyoum, and Keeta, offering Snapchatters new ways to explore products and collections throughout the Holy Month.
Throughout the season, the AR Ramadan Mall reached over 16
8 million Snapchatters across MENA, generating 250 million impressions. The experience also drove 195.1K+ swipes, 265.1K+ total shares, and 265.1K+ total user-to-user redistributions. Average AR engagement time rose 30.25% versus 2024, with Snapchatters spending an average of over 26 seconds with brand environments. Sharing remained a key behaviour with 265.1K+ total shares, as users explored the mall together with friends and family, reinforcing the social nature of discovery on Snapchat.
Mohammed Bouarib, Regional Creativity Strategy Lead at Snap Inc., said, “The AR Ramadan Mall is more than a digital storefront; it is a digital landmark that mirrors the heartbeat of the community. By blending the spirit of the Holy Month with immersive technology, we’ve turned seasonal discovery into a shared cultural event, proving that when AR is built for connection, it commands unrivaled attention and measurable impact.”
Building on the season’s momentum, planning is underway for its fifth edition in 2026, as Snap continues to focus on seasonal AR experiences that align with how audiences explore, connect, and shop together during Ramadan across MENA and global markets.