Snap Inc. today announced that Hussein Freijeh has expanded his leadership remit to include the Asia-Pacific region, in the role of Vice President for both APAC and MENA, leading Snap’s strategy and operations across the two regions. Having successfully launched and scaled Snap’s presence in the Middle East as VP for MENA, Hussein brings a proven record of driving growth in diverse and dynamic markets. His ability to build high-performing teams and navigate complex business environments positions him to lead Snap’s next phase of expansion across APAC.
“Bringing MENA and APAC under a single leadership structure is a strategic step for our next phase of growth. Hussein’s deep experience navigating complex, fast-evolving markets – combined with his long and successful tenure at Snap – makes him uniquely positioned to lead both regions. I am confident in his ability to drive new dynamism in the two regions and help bring the best of Snap to our clients and partners.” said Ajit Mohan, Chief Business Officer at Snap Inc.
“It’s a privilege to take on this expanded role at such a pivotal moment for Snap,” said Hussein Freijeh. “MENA and APAC are two of the most dynamic, creative, and fast-moving regions in the world. I’m excited to work even more closely with our teams and partners to accelerate growth, deepen our investment in local communities, and continue building products and experiences that reflect the needs and ambitions of our audiences across both regions.”
APAC continues to be a growth engine for Snap with a community of over 250 million monthly users in India alone, a thriving export business in China and depth of penetration in Australia and New Zealand. With large communities across South-East Asia and ever-growing engagement with export advertisers across the region, APAC continues to be a critical part of Snap’s international growth plans.