Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC (formerly Multiply Group PJSC), today announced the full acquisition of London Lites, one of London’s leading digital Out-of-Home (DOOH) operators. This transaction marks a major milestone in MMG’s international expansion, establishing an immediate presence in the UK’s outdoor market under the Backlite UK brand. London […] The post Multiply Media Group acquires 100% of London Lites, accelerating expansion in the UK appeared first on Web-Release.
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