Nearly half of the technology marketers and communication professionals across the UAE and Saudi Arabia believe AI is enhancing efficiency but that creativity, storytelling, and cultural understanding remain the true differentiators in an increasingly competitive digital landscape. That is just one of the takeaways from a new survey conducted by Action Global Communications in partnership […] The post In the age of AI, creativity and strategic storytelling remain key for Gulf marketers and communication specialists appeared first on Web-Release.

    Nafas, the new fragrance house by global creator Noor Naim (Noor Stars), debuts this November with a mission to redefine modern perfumery. Rooted in the belief that scent is both breath and soul, Nafas blends French craftsmanship with Middle Eastern heritage to create emotive, contemporary fragrances. The launch collection features three signature scents: Oud, bold and […] The post Introducing Nafas by Noor Stars appeared first on Web-Release.

    The European Bank for Reconstruction and Development (EBRD) has issued a €10 million senior unsecured loan to Union Bancaire pour le Commerce et l’Industrie (UBCI), one of Tunisia’s leading private banks. This loan agreement is one of the first to be signed under the EBRD’s Green Economy Financing Facility (GEFF) in Tunisia. UBCI will lend the funds on to the Tunisian private […] The post EBRD and EU support green and inclusive financing in Tunisia appeared first on Web-Release.