HONGQI, China’s leading ultra luxury automotive marque since 1958 and a global symbol of Oriental premium craftsmanship, unveiled its latest Golden Sunflower flagship, the HONGQI GUOYA, during an exclusive gala event in Abu Dhabi. As the Official Luxury Automotive Partner of the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council, HONGQI marked this prestigious collaboration with a dedicated press gala attended by regional and international media.
The reveal represents an important milestone in HONGQI’s expanding global luxury strategy, further strengthening the brand’s presence in international markets. Abu Dhabi’s status as a world class destination for innovation, culture and luxury mobility continues to position it as a strategic market for HONGQI’s global growth.
The event brought together regional and international media for an immersive brand experience, beginning with a dedicated press conference followed by a gala dinner. Attendees gained exclusive insights from Giles Taylor, Chief Designer and Vice President of Global Design at China FAW, and were among the first in the Middle East to experience the HONGQI GUOYA in person.
“HONGQI GUOYA represents a new chapter in Oriental ultra luxury
It carries the depth of Chinese cultural heritage while embracing a forward looking global design spirit,” said Giles Taylor, Chief Designer and Vice President of Global Design, China FAW. “It is especially meaningful to unveil this model in Abu Dhabi, a city that has rapidly become a global capital for luxury, design and high-performance experiences. The Emirate provides an exceptional stage for HONGQI to connect with discerning customers who appreciate artistry that lives beyond trends.”
A New Expression of Oriental Ultra-Luxury: The HONGQI GUOYA
HONGQI GUOYA is the latest flagship under the brand’s renowned Golden Sunflower ultra-luxury line, embodying HONGQI’s vision of ‘New Oriental Luxury for the World’. The model blends profound Chinese cultural heritage with contemporary global design standards, presenting a sedan crafted for distinguished users who seek identity, artistry, and refinement in every detail.
Drawing inspiration from the architectural symmetry of Beijing’s central axis and the timeless grandeur of the Forbidden City, GUOYA features a proud, sculptural exterior marked by:
A front fascia reflecting the proportions of the Hall of Supreme Harmony A 23
5° hood ornament symbolizing cosmic balance Rear design elements inspired by Tian’anmen’s skyline and traditional palace lanterns Inside, the cabin transforms Chinese artistry into modern luxury through lacquerwork, cloisonné enamel, gold-and-silver filigree, and classical embroidery — all presented through HONGQI’s new global design language.
Performance, Serenity, and Intelligent Craftsmanship
Powered by a self-developed V8 platform refined over 67 years, the GUOYA delivers 430 kW, 800 N·m of torque, and rapid responsiveness via a mid-mounted HOT-V twin-turbocharger architecture. Its lightweight structure and advanced NVH solutions ensure a quiet, graceful drive worthy of its ultra-luxury stature.
The interior experience is elevated through:
- S-Nappa leather with enhanced softness and breathability
- 24-way front and 22-way rear seat adjustments with massage, ventilation, and heating
- 4D seat-audio interaction, translating music into tactile sensations
- A 3,240-watt, 32-speaker audio system tuned with master musicians over 1,000 hours
Together, these innovations reflect HONGQI’s commitment to creating a multisensory sanctuary that seamlessly merges heritage, technology, and comfort.
Exclusive Ownership for the First 30 Global Pioneers
Aligned with HONGQI’s philosophy of “Serene Assurance,” the first 30 GUOYA owners worldwide will receive four lifetime privileges:
- Lifetime warranty
- Lifetime roadside assistance
- Lifetime on-demand inspection
- Lifetime dedicated customer care
Personalized craftsmanship options — including two-tone paint, hand-painted waistlines, custom embroidery, pure wool floor mats, and artisan lacquer keys — enable each owner to create a masterpiece reflecting their own identity and taste.
Advancing HONGQI’s Global Luxury Strategy
HONGQI’s participation at the Mubadala Abu Dhabi Sail Grand Prix reflects its commitment to engaging with global audiences and reinforcing its expanding international footprint. The Middle East remains one of the brand’s most important growth regions, aligning with HONGQI’s global vision of building a premium mobility ecosystem grounded in innovation, craftsmanship, and cultural confidence.