Eventure Events Announces Two-Day Christmas Pop-Up at Alserkal Avenue to Champion Homegrown Dubai Brands

Eventure Events is proud to announce the launch of its festive Christmas Pop-Up Market, taking place on 10th and 11th December at Warehouse 46, Alserkal Avenue. The two-day event is dedicated to supporting and elevating local, homegrown entrepreneurs, giving small businesses across Dubai a vibrant platform to showcase their products during the city’s busiest shopping season.

In line with Dubai’s mission to nurture creativity, entrepreneurship, and community-led retail, the Christmas Pop-Up brings together a curated selection of independent brands offering unique gifts, handmade crafts, fashion, beauty, lifestyle products, artisanal items, festive treats, and more. The aim is to encourage residents and visitors to shop local this holiday season and discover one-of-a-kind treasures that cannot be found in mainstream retail.

“This pop-up is more than a market—it’s a celebration of Dubai’s incredible small business community,” says Saima Sharif, Founder of Eventure Events. “We want to support homegrown brands by giving them visibility, footfall, and a chance to connect with customers who truly appreciate local creativity. We’re inviting everyone to join us and shop with purpose this Christmas.”

Taking place in the heart of Alserkal Avenue—Dubai’s cultural district, the event promises a festive, family-friendly atmosphere with seasonal décor, music, and a warm community spirit. Visitors can browse thoughtfully curated stalls, meet the founders behind each brand, and enjoy discovering special festive gems which is perfect for gifting loved ones or treating themselves.

Event Details:

Dates: 10th & 11th December
Time: 10:00 AM – 10:00 PM
Location: Warehouse 46, Alserkal Avenue, Al Quoz
Entry: Free

What to Expect:

Residents are encouraged to attend, connect with local makers, and contribute to strengthening Dubai’s thriving small business ecosystem.