Beauty Club London, internationally recognised as the authority in luxury hair extensions and colour, has announced the opening of its first international location in the UAE. Situated at the Metropolitan Hotel Dubai, the new salon marks a key milestone in the independent brand’s global expansion.
The Dubai location will offer the brand’s full portfolio of specialist services, including bespoke hair extension consultations and signature free-hand colour. Central to the launch are its exclusive Hair Club Extensions, a proprietary line of premium tape-in extensions developed over four years of rigorous testing and trialling by the founders to ensure unmatched quality and hair health. Located between Dubai Mall and Mall of the Emirates, the salon combines accessibility with discreet luxury, complete with complimentary valet parking for all clients.
Founded by industry leaders Louise Bailey and Moe Harb, the brand blends British precision with Lebanese artistry, redefining the traditional salon model. With a background that includes a dedicated extension space in Harrods and a loyal celebrity clientele featuring names like Ellie Goulding and Yasmin Le Bon, the founders have built a formidable international reputation. Their Oxford Circus flagship routinely draws clients from across Europe and the GCC, a demand that directly drove the brand’s expansion into Dubai.
“Our vision has always been to move away from the transactional ‘conveyor belt’ salon model and instead create a laid-back luxury experience rooted in true artistry, individuality, and genuine connection,” said Moe Harb, Co-Founder and celebrated balayage expert. “Dubai reflects that same energy; it’s dynamic, style-conscious, and globally connected. It felt like a natural next step for us.”
Rooted in a philosophy that prioritises the health and integrity of clients’ natural hair, Beauty Club London is known for creating natural-looking results with its bespoke hair extensions and advanced hair colouring techniques.
“Our approach ensures that every extension and colour service enhances rather than compromises the condition of the hair,” added Louise Bailey, Co-Founder and Hair Council Master Craftsman. “From volume solutions for fine or thinning hair to full-length transformations, our techniques are designed to protect, strengthen, and maintain natural growth. We’re excited to bring decades of London expertise to Dubai and to support our existing international clients closer to home.”
With its Dubai debut, Beauty Club London further cements its reputation as a global leader in transformative hair services, blending best-in-class British expertise with the UAE’s sophisticated lifestyle market.