Author: Mahdeehassan

The Mohammed bin Rashid Al Maktoum Foundation for Knowledge (MBRF), in collaboration with the Abu Dhabi Arabic Language Center (ALC), held the ‘Arab Reading Clubs Forum 2025’ at the ALC headquarters. The event aims to nurture a reading culture, enrich literary dialogue, and foster exchanges between the MBRF’s ‘Knowledge Lounge’ and ALC’s ‘Kalima Reading Club,’ along with other local and Arab reading clubs. Additionally, it serves as an interactive platform to develop participants’ critical and intellectual analytical skills. The forum, held in the presence of H.E. Jamal bin Huwaireb, CEO of MBRF; H.E. Dr. Ali bin Tamim, Chairman of ALC;…

The Sri Lanka Tourism Promotion Bureau (SLTPB) is set to host two exclusive roadshows in Saudi Arabia, ahead of its participation in Arabian Travel Market 2025. The events will take place on April 22 in Riyadh at the Radisson Blu Hotel and Convention Center, Riyadh Minhal, and on April 24 in Al Khobar at the Grand Hyatt Hotel and Residences. These roadshows play a key role in Sri Lanka’s ongoing efforts to strengthen ties with Saudi Arabia’s outbound travel partners, positioning the island nation as a premier, year-round destination for family, luxury, and experiential tourism. SLTPB, along with leading Sri…

The Like button was born on Feb 9, 2009. Ever since, it’s been running the show. With many using likes and comments to pass judgements on women and expressions of beauty, this has led women to quietly self-edit their expressions of beauty. But LUX believes beauty isn’t something to be measured. It’s meant to be owned. It’s power. It’s strength. That’s why LUX is flipping the script with its campaign – My Like First. A social first campaign to inspire women to like their own posts first. Not for engagement. Not for the algorithm. But as a bold, unapologetic declaration…

Ericsson (NASDAQ: ERIC) announces the launch of its new wireless-first architecture that brings agility and scale to branch networking. Designed to support higher-bandwidth, business-critical, AI-powered operations, it combines diverse WAN connectivity, LAN switching, network slicing, and zero-trust through unified management to deliver scalable and secure high-performance branch networking. From virtual experts in insurance offices to computer vision applications in remote healthcare clinics, distributed sites increasingly rely on always-on connectivity to support business-critical operations and deliver modern customer experiences. According to IDC, by 2026, 90 percent of enterprises will integrate generative AI into their connectivity strategy – underscoring the growing need…

Dubai, United Arab Emirates, April 2025 – Hello Park, the award winning immersive indoor entertainment destination at Dubai Festival City Mall, is unveiling a fresh wave of excitement with new additions that spark imagination and adventure. Children can now blast off on a brand new interstellar space themed game, create their very own digital characters in the all new Avatar Park, and dive deeper into the prehistoric era with an expanded dinosaur workshop. Each zone opens the door to a different universe, inviting children to explore, discover and play in entirely new ways. With these exciting upgrades and a delicious new…

Riyadh, Saudi Arabia: Frimex Investment (Frimex), the investment arm of the Hayel Saeed Anam Group (HSA Group) at Jeddah City in the Kingdom of Saudi Arabia since more than 45 years, has officially opened its new Riyadh office, marking a major step in its expansion and showcasing its long-term commitment to economic growth and Vision 2030. Enhancing operational efficiency, meeting evolving market demands, and strengthening collaboration with local stakeholders and regulatory bodies. The new office will also reinforce Frimex’s role in driving diversification, job creation, and sustainable development. Since its establishment in 1979, Frimex has been a trusted partner in the…

NBO Muzn Islamic Banking has announced that it offers its credit cardholders a 50% discount on talabat orders. This initiative, which will run until April 30th, 2025, enhances customer benefits while promoting hassle-free digital payments. With this campaign, Muzn Islamic Banking aims to provide added convenience to customers by encouraging streamlined digital transactions. Cardholders can enjoy effortless payments and instant savings when using their Muzn Islamic Banking Credit Card on the talabat app, ensuring a rewarding banking experience. Salima Obaid Issa Al-Marzoqi, Assistant General Manager and Chief Islamic Banking Officer said, “At Muzn Islamic Banking, we continuously strive to enhance…

 TCL Electronics, a leading consumer electronics brand and the world’s top 2 TV brand, has been recognized with three Global TOP 1 rankings by the market research company Omdia, highlighting its leadership in ultra-large TVs, Mini LED TVs, and Google TVs. According to Omdia’s latest data, TCL led global shipments of 85-inch and larger TVs in 2024 with a 22.1% market share. Additionally, TCL secured the No. 1 position in Mini LED TV shipments with a 28.8% share and maintained its leadership in Google TV shipments globally from 2021 to 2024. TCL’s industry-leading performance aligns with the rising demand for…

Sheikh Rashid bin Hamdan Al Maktoum, Supreme President of the Hamdan Bin Rashid Al Maktoum Foundation for Medical and Educational Sciences, met with the student team from the Hamdan Bin Rashid Center for Giftedness and Innovation, who are set to represent the UAE at the FLL World Finals taking place next week in Houston, USA. The visit comes in celebration of the team’s exceptional achievement, having advanced to the global competition after winning both the local and national robotics championships. The meeting took place today (12 April) at the Foundation’s headquarters in Dubai, in the presence of Her Excellency Aisha…

In support of Philip Morris International’s (NYSE: PM) mission to make cigarettes obsolete, and to celebrate its ever-growing community of more than 32 million users worldwide – IQOS is proud to announce its collaboration with iconic design brand SELETTI at Milan Design Week. “Curious X: Sensorium Piazza” – the new project that IQOS brings with the signature of SELETTI – is the name of the installation which will be available at Opificio 31, inside Tortona Rocks from April 7 to 13 2025. This bold reimagination of the traditional Italian Piazza is a multisensory space where people will meet, converse and…