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    Maharah signs Manpower brand license agreement to strengthen its role as a gateway for global companies entering Saudi Arabia

    Maharah Human Resources Company (“Maharah”) announced that it has signed a brand license agreement (BLA) with ManpowerGroup to operate its business in the Kingdom of Saudi Arabia under the global “Manpower” brand. The agreement was concluded on the sidelines of the U.S.-Saudi Investment Forum held in Washington, D.C. Abdulaziz Alkathiry, CEO of Maharah, described the […] The post Maharah signs Manpower brand license agreement to strengthen its role as a gateway for global companies entering Saudi Arabia appeared first on Web-Release.

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    Cisco outlined its vision for the AI-ready data center, introducing a “factory” approach to AI infrastructure designed to help enterprises in the UAE move from pilots to large-scale AI production more quickly, securely, and efficiently. For decades, enterprises have thought about their data centers in terms of workloads. Applications came in, resources were provisioned, and […] The post Cisco Unveils AI-Ready Data Center ‘Factory’ Model to Accelerate Secure, Scalable AI Innovation appeared first on Web-Release.

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    OMEGA to Sponsor TGL’s Signature 40-Second Shot Clock as Centerpiece of Comprehensive Partnership.

    We are proud to share that OMEGA has been named Official Timekeeper of TGL, an innovative new golf league designed to bring a faster pace and a modern competitive format to the sport. Through this partnership, OMEGA supports TGL’s signature 40-second Shot Clock, reinforcing the importance of precision. The season will begin on December 28, […] The post OMEGA to Sponsor TGL’s Signature 40-Second Shot Clock as Centerpiece of Comprehensive Partnership. appeared first on Web-Release.

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    Wednesday, January 14
    Business

    Abu Dhabi Welcomes Careem’s Eco-Friendly Rides after offsetting more than 200 Tonnes of CO2e since launch

    • The ‘Eco-friendly’ initiative by CarbonSifr and Careem is now available to Abu Dhabi residents through the Careem App.
    • Since its initial launch in Dubai, more than 200 tonnes of CO2e have been offset from the atmosphere in under 3 months, which is equivalent to driving more than 40 times around the world (at the 0º equator line)*.

    Abu Dhabi, UAE—22 April 2024: CarbonSifr, a pioneering climate-tech company in the Middle East, and Careem Rides, facilitating everyday reliable and convenient commuting options for the region through the Careem app, are announcing on Earth Day the availability of Careem’s Eco-friendly car type in Abu Dhabi.

    Launched During COP28 in Dubai, the Eco-friendly car type through the Careem app has already offset more than 200,000 kg of CO2e from the atmosphere since its launch*. Building on this promising start, the Eco-Friendly car type is now available in Abu Dhabi, allowing Careem users in the capital to contribute to vital carbon removal efforts.

    Onur Elgun, CEO and Co-founder at CarbonSifr commented: “We are thrilled with the results of our partnership with Careem to date. Witnessing the enthusiastic customer response to the Eco-friendly car type is truly inspiring. Expanding our initiative to Abu Dhabi is the natural next step in our journey to integrate sustainable practices into everyday activities.

    Commenting on the announcement, Antonio Al Asmar, GM of Careem Rides in UAE, Jordan, Kuwait & Morocco, said:  “This initiative comes as part of our ongoing efforts to bring a positive impact to the communities that we are part of. Customers have shown a remarkable willingness to play their part, and their support to date has been crucial in achieving these milestones.  Abu Dhabi residents are now able to book their everyday commutes using the Eco-friendly car type and contribute to efforts to offset the carbon footprint of their trips through nature-based projects.”

    The success of the ‘Eco-friendly’ car type highlights the potential for technology and innovation to mitigate environmental change and reflects the growing demand among consumers for products and services that enable them to make a positive impact in their everyday lives. By bringing this service to the capital, CarbonSifr, and Careem Rides are set to further their impact, contributing to the UAE’s broader climate goals and the global effort to combat climate change.

    Through strategic partnerships and innovative solutions like the ‘Eco-friendly’ car type on the Careem app, CarbonSifr continues to lead the way in integrating climate action into daily life, demonstrating the significant role that businesses can play in advancing sustainability and environmental conservation in the Middle East and beyond.

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