Chery UAE, represented in the country by AWR Group, has announced the launch of its latest customer-focused offering, the “Test Drive at Your Doorstep” service, now available across all emirates.
Designed to simplify the car-buying journey, the new service allows customers to experience any Chery model from the comfort of their home. Whether in a villa driveway, residential community, or workplace parking space, prospective buyers can now explore Chery’s lineup without the need to visit a showroom.
Developed in response to growing customer demand, the initiative reflects a shift toward more flexible, time-efficient automotive experiences. By removing the need to travel, Chery UAE is making it easier for individuals and families, particularly those with busy schedules, to engage with the brand on their own terms.
Booking a test drive is straightforward
Customers can schedule their preferred time and location by calling 800-CHERY (800-24379). A dedicated Chery sales representative will arrive with the selected vehicle, offering guidance, answering questions, and ensuring a seamless and informative experience throughout.
The service is available across the full Chery range, giving customers the opportunity to explore different models in a familiar setting which often provides a more realistic sense of how the vehicle fits into their daily lives.
Commenting on the launch, Zaher Sabbagh, Director of Chery UAE, said:
“At Chery UAE, we are constantly looking for ways to make the customer journey more intuitive and accessible. “Test Drive at Your Doorstep” is a natural extension of that approach, bringing our vehicles directly to our customers, wherever they are. It’s about delivering a more personalized and comfortable experience.”
With this launch, Chery UAE continues to enhance its customer-centric approach, placing convenience and accessibility at the forefront while redefining how drivers across the UAE discover their next vehicle.