Arabian Travel Market (ATM) 2026, which takes place at the Dubai World Trade Centre on 4-7 May, will showcase the importance of sports tourism, as new research reveals that sports event-driven travellers – defined as people who travel overnight to attend live sporting event – spend significantly more per trip, with frequent sports tourists spending […] The post ATM to spotlight sports tourism opportunities, as research shows fans spend twice as much as regular travellers appeared first on Web-Release.

    Lacoste proudly announces its participation in the SMK Tennis Tournament 2025, one of the UAE’s most anticipated private sporting events. Founded in 2009 by Sheikha Shaikha bint Mohammed bin Khalid Al Nahyan, the tournament was inspired by her passion for tennis and her wish to share the sport with women across the United Arab Emirates. The […] The post LACOSTE CELEBRATES TENNIS HERITAGE AND WOMEN’S EMPOWERMENT AT THE SMK TENNIS TOURNAMENT 2025 appeared first on Web-Release.