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<span data-contrast="auto“>Euphoria’s most unforgettable scenes aren’t only down to the acting. The glitter-dusted eyes, glazed skin, and defined beauty moments have taken on a life of their own, inspiring a generation of beauty lovers who want the look without the drama. Here’s how to get there, character by character. 

 LEXI  

Lexi’s look is built from the skin. Precise and never accidental. She’s the one in the room who doesn’t need to try, which of course means she’s tried in all the right places. Glass skin, a barely-there shimmer that makes eyes pop, and the kind of lip gloss that works harder than it looks.  

 Augustinus Bader’s The Rich Cream is the foundation beneath it all, a deeply hydrating moisturiser that leaves skin plumped, luminous, and genuinely receptive to colour. The Rich Eye Cream works alongside it, lightweight yet effective, brightening and smoothing the under-eye area for skin that reads as well-rested. REFY’s Skin Base refines the complexion, creating a clean, second-skin finish that looks like skin – just more in control. Tower 28’s GoGo Shimmer Stick brings the barely-there eye moment: high-shine and reflective but soft enough to feel effortless, with just enough colour pop to make the eyes the star of the show. Tower 28’s Make Waves Mascara lifts, lengthens, and defines with a clean, clump-free finish that enhances without competing. Anastasia Beverly Hills’ Lip Gloss in Honey Diamond closes the look with a maximising one-swipe shine in a luminous, vanilla-scented finish that works harder than it looks. 

 MADDY 

Maddy’s look begins with dramatic eyes and precision highlighter for definition. The kind of eye that holds the room before she’s said a word. Every product is deliberate, every detail earned.  

 Anastasia Beverly Hills GLIDR Eye Shadow Sticks deliver exactly that: creamy swipe-on colour across twenty shades in metallic, sparkle, and matte finishes with twelve-hour, smudge-proof wear bold enough to match her energy. REFY Brow Sculpt sets brows into a laminated finish that frames the face with structure, the clean anchor to an otherwise maximalist look. The sleek bun is held in place with Harklinikken Styling Wax, lightweight and precise without stiffness or buildup. Lash extensions rest overnight in Slip’s Contour Sleep Mask, its contoured mulberry silk structure designed to protect length without compromise. Patrick Ta Beauty’s Major Volume Plumping Lip Gloss closes the look: high-shine, instant volume, glassy finish. 

 CASSIE 

Cassie’s beauty is built for being remembered. Warmth, glow, and hair that does the heavy lifting she is unapologetically feminine. The blowout that turns heads, the body glow that catches every light in the room. Her look is the embodiment of wanting to be seen and getting exactly that. 

 Phlur’s Afterglow sets the tone before she’s even walked in: opening with bright citrus and apricot before deepening into warm vanilla and spiced sandalwood, it’s a fragrance inspired by the rush of early connection – perfect for a character like Cassie. Tower 28’s Multi Liner adds definition without hardness across eyes, lips, and cheeks, the soft contour she’d reach for without thinking. Patrick Ta Beauty’s Major Glow Body Balm melts into skin to deliver a glass-like sheen across collarbones, shoulders, and legs creating a body glow that turns a look into a full statement. For the signature blowout, K18’s Heat Bounce primes and protects against heat while maintaining movement and shape, before K18’s Astro Lift Reparative Volume Spray lifts at the root and builds the kind of airy, full-bodied volume that feels as considered as everything else. 

 JULES 

Ethereal by nature, with skin that glows as much as her eye looks

Jules’ beauty stands out where others follow the rules. Glazed lids, luminous skin, and a scent that shifts with her energy. Every look she wears feels like it was made specifically for her, because in a way, it was. 

 It starts with the base, Anastasia Beverly Hills’ Hydra Prime SPF 50 hydrates, primes, and protects with a breathable, radiant finish and no white cast — the SPF step Jules, and honestly everyone, should not be skipping. Tower 28’s Swipe Serum Concealer keeps skin looking fresh and natural with a serum-like texture and buildable coverage, the clean base that lets everything else do the work. Patrick Ta Beauty’s Major Dimension Eyeshadow Duo brings the eye: creamy and powder textures combining to create multi-dimensional, light-catching lids that read from every angle. REFY’s Gloss Highlighter delivers the wet-look, dewy sheen that runs through Euphoria’s most iconic moments. The finishing touch is scent, Touchland’s Hair and Body Mists in Golden Amber and Sparkling Bergamot layer warm amber depth with a fresh, bright bergamot contrast across skin and hair. Wear them together for Jules’ signature scent of warmth and something unexpectedly electric.