VOSS, the globally recognised premium water brand, is set to return as the official hydration partner of the Globe Soccer Awards for the second consecutive year. The awards, taking place on December 28 at Atlantis The Royal on Palm Jumeirah, will gather world-class athletes, coaches, club owners, content creators, business leaders, and cultural tastemakers under one roof.
This year’s finalists include some of the sport’s most celebrated names, such as Cristiano Ronaldo, Lamine Yamal, Ousmane Dembélé, Vitinha, Kylian Mbappé, and Raphinha, alongside influential personalities from across sports, business, and media. The activation reinforces VOSS’s commitment to supporting elite performance and wellness, while positioning the brand as a staple of luxury lifestyle experiences.
VOSS will showcase its premium positioning through a dedicated Hydration Bar at the event, the VIP section, the gala dinner, and on stage to maximize brand visibility across all high-impact touchpoints.
“Being part of the Globe Soccer Awards for a second year underscores VOSS’s strategy of supporting excellence at the highest level,” said a VOSS spokesperson. “This partnership reflects our broader focus on <a href="https://menainsights.com/faraday-future-middle-east-signs-strategic-cooperation-mou-with-rak-digital-assets-oasis-and-holds-fx-super-one-delivery-ceremony/”>strategic collaborations in the region across sports, culture and professional spheres.
Through partnerships with global sporting and lifestyle events, VOSS continues to position itself as a brand that combines precision, quality, and thoughtful experiences.