PROFITEC, together with its exclusive GCC distributor Al Paintura Global Paints Services LLC, is reinforcing its commitment to sustainability with a comprehensive portfolio of eco-conscious, high-performance coating systems now available across the UAE, Saudi Arabia, Qatar, and Bahrain.
Known for German-engineered quality and long-lasting performance, PROFITEC develops innovative interior and exterior paints, primers, plasters, and building protection systems that are designed to meet modern standards of durability, efficiency, and environmental responsibility. Since its introduction in 1999, the brand has focused on advanced, environmentally friendly technologies that support healthier spaces and more sustainable buildings.
At the heart of PROFITEC’s offering are water-based, low-VOC formulations that minimise harmful emissions without compromising coverage, colour depth, or finish quality. Engineered to deliver durability of 10–15 years and exceptional yields per litre, these systems help reduce repainting cycles, material consumption, and overall lifecycle costs for residential, commercial, and institutional projects.
As the exclusive distributor in the region, Al Paintura brings PROFITEC’s sustainable technology to market, supplying a wide range of interior, exterior, and primer systems to contractors, consultants, architects, and homeowners. The company supports projects with technical guidance, specification support, and colour advisory services, ensuring that each coating system is matched to local climate conditions, substrate requirements, and design intent.
“Environmental responsibility is not just an option, it is our obligation,” said Marina Stroganova, the CEO of Al Paintura. “By representing PROFITEC in the GCC, we are giving our clients access to proven German technology that combines long-lasting performance with eco-friendly formulations. Our mission is to bring colour to life while protecting the planet for future generations.”
Behind the brand, the company operates multiple production sites in Germany, where it develops and manufactures PROFITEC systems under strict quality and environmental standards. This European production base ensures consistent quality, reliable logistics, and continuous innovation in areas such as low-emission binders, advanced pigments, and high-yield primers.
PROFITEC’s portfolio is particularly well suited to the GCC region, where façades and interiors must withstand high temperatures, intense UV exposure, humidity, and dust. The paints are designed for superior adhesion, colour stability, and long-term protection, helping buildings maintain their aesthetic and functional integrity over time.
In addition to product supply, Al Paintura and PROFITEC are actively engaged in education and awareness within the design and construction community. Through workshops, training sessions, and project consultations, they promote best practices in surface preparation, system design, and sustainable specification, supporting the wider shift toward greener, healthier built environments across the region.
Together, PROFITEC and Al Paintura are setting a benchmark for premium, eco-conscious paint solutions in the GCC—delivering coatings that are not only beautiful and long-lasting, but aligned with global sustainability and indoor-air quality standards.